Atlas World - Parc d'attraction
Atlas World, born from the MAS Group, is the first network of indoor amusement parks in Tunisia. Trampolines, climbing, ball pit, padel, squash, rage room, and dining - 2 locations in Sfax and Lake Tunis. A 100% Tunisian family concept.
Total investment
89 239 EUR
Minimum personal contribution
59 493 EUR
Target countries
Locations
2
The concept
Atlas World is a Tunisian network of indoor amusement parks, present in Sfax and Lake Tunis. Each site offers trampolines, climbing walls, ball pit, squash, padel, rage room, dining areas, and many other activities for children and adults. A family-friendly indoor leisure concept designed for the entire region and currently being developed as a franchise across the territory.
Network specifics
- 2 active parks: Sfax (2015) and Lake Tunis - national development underway
- 100% indoor, multi-activity concept, suitable for all age groups
- Diverse offerings: trampolines, climbing, ball pit, padel, squash, rage room, dining, birthdays, team building
- Centralized management system: ticketing, reservations, customer tracking
- Initial training of 10 days before opening
- Ongoing support: marketing, operations, management
The concept in pictures
Photos
Videos
Atlas World - Parc d'attraction – Videos 1
The story of Atlas World - Parc d'attraction
Founder's Vision
Atlas World was born from a simple observation: in Tunisia, families were sorely lacking covered, safe, and accessible leisure spaces all year round. The MAS Group, already a recognized player in several sectors, wanted to fill this gap by creating a place where young and old can share unforgettable moments, away from weather constraints or seasonality.
The founding vision:to offer adventure within reach of all Tunisian families, in a fully controlled, innovative, and constantly evolving environment. Each new activity added - from the Rage Room to padel - reflects this desire to surprise and retain.
Concept Values
• **Accessibility**:activities for all ages and all budgets, under one roof
• **Safety**:compliant facilities, trained teams, controlled environment at all times
• **Innovation**:a concept in perpetual evolution to continue surprising visitors
• **Friendliness**:a social living space where families and friends create real memories together
• **Operational Excellence**:rigorous management standards to ensure quality at every visit
Reason for franchise development
Franchising is the natural lever to expand Atlas World throughout Tunisia and beyond. The concept is turnkey, the business model is proven at two active sites, and the demand for indoor leisure remains strong in major cities that are still underserved.
Joining the Atlas World network means benefiting from:
• A pioneering brand and strong regional recognition
• A comprehensive concept (leisure, dining, events) with high revenue potential
• Support from A to Z for opening and daily operations
• 10 days of training covering all park roles
Where Atlas World - Parc d'attraction is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
23 797 EUR
Minimum personal contribution
59 493 EUR
Royalties
5% of revenue
Advertising Fee
1% of revenue
Total Investment
89 239 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
500 m2
Training
10 days
Figures are indicative and may vary depending on location and size of premises.
The profile Atlas World - Parc d'attraction is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Commercial skills
100 %High4 of 4 criteria selected · 21% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredHigh
Financial capacity
92 %High4 of 4 criteria selected · 19% of the total weight
- Minimum personal contribution requiredHigh
- Needs financial resilienceHigh
- Needs safety cash bufferHigh
- Needs external financing accessMedium
Local roots
83 %High4 of 4 criteria selected · 17% of the total weight
- Local opportunity understanding requiredHigh
- Local partner network building requiredHigh
- Geographic proximity is keyMedium
- Local market knowledge requiredMedium
Availability and involvement
75 %Medium4 of 4 criteria selected · 15% of the total weight
- Network actions participation requiredHigh
- Daily involvement requiredMedium
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Management and autonomy
67 %Medium4 of 4 criteria selected · 14% of the total weight
- Daily operational decisions requiredMedium
- Daily team management requiredMedium
- High autonomy requiredMedium
- KPI monitoring requiredMedium
Industry experience
67 %Medium4 of 4 criteria selected · 14% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a Atlas World - Parc d'attraction franchisee
The same path for every brand in the network.
Contact request on the platform wefranchiz.com
Analysis of profile, financial capacity, and project implementation
Visit to existing parks and discussions with management
Feasibility study and location validation
Signing of the franchise agreement (duration
5 years, renewable)
Initial training
10 days of operational training on-site
Supported opening
presence of the Atlas World team at launch
Ongoing follow-up
regular visits, marketing and operational support
Frequently asked questions about franchising
The points that most often stop a candidate, answered plainly.
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