Barista's
Barista's is the Tunisian network of premium coffee shops founded in 2011. With over 25 locations in Tunisia, selected beans, mastered latte art, and a high-end coffee experience. The most developed coffee shop franchise in the country.
Total investment
89 239 EUR
Minimum personal contribution
59 493 EUR
Target countries
Locations
25
The concept
Barista's was born in the heart of the café culture in Tunis to supply the growing sector of modern coffee shops. As a preferred provider of beverage solutions, Barista's combines art, craftsmanship, and science to enable baristas to create limitless theatrical recipes. The brand offers a unique palette of flavors and innovative flavored syrups and sauces designed to enrich the traditional specialty beverage offering.
Network specifics
- 25+ locations (owned and franchised) in Tunisia — the most developed network in the coffee shop sector
- Premium concept: selected beans, mastered latte art, daily fresh pastries
- 20-day barista training included in the franchise package
- Group purchasing center for raw materials
- Standardized interior design, strong and recognized visual identity
- Active digital marketing support (social media, local campaigns)
- Guaranteed territorial exclusivity
The concept in pictures
No content available.
The story of Barista's
Founder's Vision
The founder of Barista's aimed to fill an obvious gap in the Tunisian landscape: between traditional cafés and the few international chains, there was no premium, accessible, and replicable local concept.
His vision:to create a Tunisian brand capable of offering an international quality experience while cultivating its own identity - a Tunisian coffee that we are proud of and want to share. Every detail - the bean, the preparation, the decor, the welcome - has been designed so that every visit to Barista's is a true moment of quality.
Franchise development is the direct expression of this ambition: to enable local entrepreneurs to carry this vision in their city.
Concept Values
• **Passion**:every cup is the result of rigorous selection and barista expertise
• **Consistency**:same recipes, same quality, same experience in every location of the network
• **Training**:teams trained to hospitality and premium customer service standards
• **Innovation**:seasonal menus, original creations, an ever-evolving offering
• **Proximity**:an accessible, responsive franchisor involved in the success of each partner
Reason for franchise development
With 5 owned units as experience laboratories, Barista's has built a solid operational model before opening the franchise. Over 20 active franchised units prove that the concept is replicable and profitable.
The Barista's franchise offers:
• A turnkey concept (layout, equipment, initial training, complete menu)
• 20 days of training for the manager and the entire team
• Ongoing operational and marketing support
• A purchasing center for raw materials (beans, consumables)
• Guaranteed territorial exclusivity
Where Barista's is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
35 696 EUR
Minimum personal contribution
59 493 EUR
Royalties
6% of revenue
Advertising Fee
1% of revenue
Total Investment
89 239 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
60 m2
Training
20 days
Figures are indicative and may vary depending on location and size of premises.
The profile Barista's is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Management and autonomy
100 %High4 of 4 criteria selected · 19% of the total weight
- Daily operational decisions requiredHigh
- Daily team management requiredHigh
- High autonomy requiredHigh
- KPI monitoring requiredHigh
Financial capacity
92 %High4 of 4 criteria selected · 18% of the total weight
- Minimum personal contribution requiredHigh
- Needs financial resilienceHigh
- Needs safety cash bufferHigh
- Needs external financing accessMedium
Commercial skills
92 %High4 of 4 criteria selected · 18% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredMedium
Availability and involvement
83 %High4 of 4 criteria selected · 16% of the total weight
- Daily involvement requiredHigh
- Network actions participation requiredHigh
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Local roots
83 %High4 of 4 criteria selected · 16% of the total weight
- Geographic proximity is keyHigh
- Local opportunity understanding requiredHigh
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
Industry experience
67 %Medium4 of 4 criteria selected · 13% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a Barista's franchisee
The same path for every brand in the network.
Contact request on the platform wefranchiz.com
Application study
entrepreneurial profile, financial capacity, intended area
Visit to a coffee shop in the network and meeting with management
Assistance in location search and validation
Signing of the franchise agreement (5 years)
Initial training
20 days - barista techniques, management, customer service, food hygiene
Opening
complete operational support at launch
Follow-up
regular visits, quality audits, digital and marketing support
Frequently asked questions about franchising
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