Cosmitto
Cosmitto - The Coffee Studios is a network of premium coffee shops under the MENINX Hospitality Group, founded in 2012. 17 locations in Tunisia (14 owned, 3 franchised). Specialty coffee, signature design, high-end brunch and snacking.
Total investment
59 457 EUR
Minimum personal contribution
35 674 EUR
Target countries
Locations
17
The concept
Cosmitto - The Coffee Studios is a Tunisian coffee shop network owned by the MENINX Holding group (Tamarziste family). Present in several cities (Tunis, Aouina, Menzah, La Marsa, Sousse, Grombalia), Cosmitto offers a premium coffee experience combining specialty drinks, light dining, and a work-friendly atmosphere. The brand is actively developing through franchising with an investment starting from 200,000 DT and a scalable model supported by the group's teams.
Network specifics
- 17 locations (14 owned, 3 franchised) - actively growing network
- Part of the MENINX Hospitality Group: hotel expertise, guaranteed high standards
- Premium urban café concept: specialty coffee, signature design, food brunch and snacking
- 20-day barista training included in the franchise package
- Central purchasing and supply for the entire network
- Digital marketing support (social media, local campaigns)
- 5-year contract with territorial exclusivity
The concept in pictures
Photos
The story of Cosmitto
Founder's Vision
The MENINX Hospitality Group launched Cosmitto with a strong conviction: the Tunisian coffee market was ripe for an upgrade. Where traditional cafés and fast-foods dominated, there was room for an urban, premium, and experiential concept.
The founders' vision:to create "Coffee Studios" - places where every detail, from the bean to the cup, from the design to the welcome, is thoughtfully crafted. A space where people come not just for coffee, but for a quality moment - to work, to connect, or simply to unwind. Belonging to the MENINX Group guarantees hotel standards that few coffee shops can achieve.
Concept Values
• **Quality** :selected beans, mastered preparation, consistent results in every unit of the network
• **Design** :spaces designed as true "studios" - each Cosmitto is unique and Instagrammable
• **Training** :baristas trained to specialty coffee standards
• **Innovation** :seasonal menus, original creations in drinks and food, brunch offerings
• **Hotel standards** :the operational rigor of the MENINX Group serving a premium coffee shop
Reason for franchise development
With 14 owned units as a base of experience and 3 active franchises, Cosmitto has developed a solid and perfectly replicable operational model. Franchising is the chosen tool to accelerate national coverage.
The Cosmitto franchise offers:
• The complete concept, design, and menu in a turnkey version
• 20 days of initial barista and management training
• Support from the MENINX Group: purchasing center, human resources, marketing
• Ongoing support and regular quality visits
Where Cosmitto is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
23 783 EUR
Minimum personal contribution
35 674 EUR
Royalties
6% of revenue
Advertising Fee
2% of revenue
Total Investment
59 457 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
40 m2
Training
20 days
Figures are indicative and may vary depending on location and size of premises.
The profile Cosmitto is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Management and autonomy
100 %High4 of 4 criteria selected · 19% of the total weight
- Daily operational decisions requiredHigh
- Daily team management requiredHigh
- High autonomy requiredHigh
- KPI monitoring requiredHigh
Financial capacity
92 %High4 of 4 criteria selected · 18% of the total weight
- Minimum personal contribution requiredHigh
- Needs financial resilienceHigh
- Needs safety cash bufferHigh
- Needs external financing accessMedium
Commercial skills
92 %High4 of 4 criteria selected · 18% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredMedium
Availability and involvement
83 %High4 of 4 criteria selected · 16% of the total weight
- Daily involvement requiredHigh
- Network actions participation requiredHigh
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Local roots
83 %High4 of 4 criteria selected · 16% of the total weight
- Geographic proximity is keyHigh
- Local opportunity understanding requiredHigh
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
Industry experience
67 %Medium4 of 4 criteria selected · 13% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a Cosmitto franchisee
The same path for every brand in the network.
Contact request on the platform wefranchiz.com
Presentation and visit of a Cosmitto unit - immersion in the experience
Application file
profile, project, area, financial capacity
Feasibility study and validation of the proposed location
Signing of the franchise agreement (5 years)
Initial training
20 days - barista techniques, management, service, hygiene
Opening
on-site support and local marketing launch
Follow-up
quality visits, audits, new training and collections
Frequently asked questions about franchising
The points that most often stop a candidate, answered plainly.
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