Cuisina
Cuisina is the franchise brand of PROMOCUISINE, the leading Tunisian company in custom kitchens since 2003. 16 showrooms (9 owned, 5 franchised, 2 international). From 3D design to installation - a complete service and 20 years of industrial expertise.
Total investment
88 789 EUR
Minimum personal contribution
59 192 EUR
Target countries
Locations
16
The concept
Cuisina is a brand owned by the Tunisian company PROMOCUISINE, founded in 2003 and specialized in the manufacturing and marketing of custom kitchen furniture. With a production area of nearly 10,000 m², Cuisina is ISO 9001 certified and relies on cutting-edge digital and industrial technology to offer kitchens that combine aesthetics, functionality, and durability.
Network specifics
- 16 active units (9 owned, 5 franchised in Tunisia, 2 international)
- Integrated manufacturing: PROMOCUISINE produces kitchens for the entire network
- 3D design software provided to franchisees (major competitive advantage)
- Standard showroom of 200 to 400 m² with complete Cuisina visual identity
- Triple target: individuals, real estate developers, hoteliers
- 5-day training (design, sales, management, installation follow-up)
- Ongoing technical and commercial support from the PROMOCUISINE team
The concept in pictures
Photos
Videos
Cuisina - Différents process en vidéo
The story of Cuisina
Founder's Vision
The founders of PROMOCUISINE believed that the kitchen - the central space of family life in Tunisia - deserved a specialized brand capable of providing a complete service, from design to installation, with quality controlled from start to finish.
Starting from a manufacturing workshop in Korba (Cap Bon) in 2003, they gradually built a national brand - Cuisina - and then an international one, with flagship showrooms.Their vision:that every Tunisian, regardless of their city, can access a quality custom kitchen, designed with them and installed by professionals. Franchising is the natural extension of this mission.
Concept Values
• **Expertise**:20 years of manufacturing and installing custom kitchens, integrated industrial know-how
• **Custom**:every project is unique, designed specifically for the client's space and needs
• **Quality**:controlled materials, premium hardware, impeccable finishes in every project
• **Complete service**:from 3D design to final installation, everything is managed by Cuisina
• **Reliability**:a network of 16 active units, satisfied franchisees, and loyal customers
Reason for franchise development
The franchise development of Cuisina follows a clear logic: the showroom is the best vector of credibility for a custom kitchen brand. Each franchised showroom represents the brand in its area and sources directly from the PROMOCUISINE workshops.
Franchise advantages:
• Direct supply from the PROMOCUISINE workshops (guaranteed quality + competitiveness)
• 3D design software provided and trained
• 5-day training and ongoing technical support
• Turnkey showroom with complete Cuisina visual identity
Where Cuisina is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
0 EUR
Minimum personal contribution
59 192 EUR
Royalties
0% of revenue
Advertising Fee
1% of revenue
Total Investment
88 789 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
300 m2
Training
5 days
Figures are indicative and may vary depending on location and size of premises.
The profile Cuisina is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Financial capacity
100 %High4 of 4 criteria selected · 18% of the total weight
- Minimum personal contribution requiredHigh
- Needs external financing accessHigh
- Needs financial resilienceHigh
- Needs safety cash bufferHigh
Commercial skills
100 %High4 of 4 criteria selected · 18% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredHigh
Availability and involvement
92 %High4 of 4 criteria selected · 17% of the total weight
- Daily involvement requiredHigh
- Frequent field presence requiredHigh
- Network actions participation requiredHigh
- Full-time availability requiredMedium
Management and autonomy
92 %High4 of 4 criteria selected · 16% of the total weight
- Daily operational decisions requiredHigh
- Daily team management requiredHigh
- High autonomy requiredHigh
- KPI monitoring requiredMedium
Industry experience
92 %High4 of 4 criteria selected · 16% of the total weight
- Similar experience improves performanceHigh
- Specific know-how requiredHigh
- Technical or regulated operations requiredHigh
- Prior industry experience requiredMedium
Local roots
83 %High4 of 4 criteria selected · 15% of the total weight
- Local market knowledge requiredHigh
- Local opportunity understanding requiredHigh
- Geographic proximity is keyMedium
- Local partner network building requiredMedium
How to become a Cuisina franchisee
The same path for every brand in the network.
Contact request on the platform wefranchiz.com
Visit to a showroom in the network and meeting with management
Application file
profile, geographical area, proposed location, financial capacity
Validation of the site and catchment area
Signing of the franchise agreement (5 years)
Initial training
5 days - 3D design, sales techniques, installation, showroom management
Showroom setup
support in complete implementation
Follow-up
technical support, new seasonal collections, quality visits
Frequently asked questions about franchising
The points that most often stop a candidate, answered plainly.
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