Deluxe Macarons & Pâtisserie
Open your Deluxe Macarons & Pâtisserie franchise: Invest in a turnkey concept that has been market-tested since 2015, backed by the expertise of Chef Mohamed Korbi.
Total investment
29 746 EUR
Minimum personal contribution
14 873 EUR
Target countries
Locations
2
The concept
Deluxe Macarons & Pâtisserie is a leading brand that has successfully modernized and democratized the codes of high-end indulgence. Founded on a solid business model validated in the market since 2015, our concept subtly combines the visual elegance of a major brand, the diversity of a refined offering, and rigorous price accessibility.
This unique formula precisely meets the expectations of a threefold clientele: the general public on a daily basis, families for their celebrations, and businesses for their corporate gifts and professional events.
With structured management processes, secure supply, and unbeatable "quality-price" positioning, Deluxe Macarons & Pâtisserie offers a highly effective and turnkey investment opportunity.
The brand's business model is based on a complementary multi-product offering, meticulously calibrated by theChef Mohamed Korbito smooth out activity throughout the day and maximize the average basket size.
Network specifics
Joining the Deluxe network means aligning with a mature structure that eliminates the risks associated with launching an independent business: • Proven success: with our own boutiques successfully operated in Tunis since 2015, you are investing in a mature concept whose commercial effectiveness and profitability have been rigorously demonstrated. • Logistical peace of mind – Central Workshop: the regular supply of your point of sale is fully ensured by our centralized production workshop. For the franchisee, this means consistently high quality, simplified stock management in-store, and no heavy constraints related to on-site production. • High margins and dual growth vector: our premium positioning and attention to packaging allow for strong margins. Additionally, your revenue is doubly secured by direct sales to the public (B2C) and bulk orders of event gift boxes for businesses (B2B). • Security and exclusivity: each partner benefits from a 5-year contract with total territorial exclusivity in their geographical area, guaranteeing you local market exclusivity.
The concept in pictures
Photos
Videos
Deluxe Macarons & Pâtisserie – Videos 1
Deluxe Macarons & Pâtisserie – Videos 2
The story of Deluxe Macarons & Pâtisserie
Founder's Vision
The story of Deluxe Macarons & Pâtisserie is one of commercial success born in the heart of Tunis in 2015. Founded and led by Chef Mohamed Korbi, Master Pastry Chef, Chocolatier, and Expert Consultant, the brand has validated the effectiveness of its unique model through its own boutiques, notably its workshop-boutique in Monplaisir.
The DNA of Deluxe is based on a simple mathematical formula: the prestige of luxury at an accessible price for the general public.
This concept stands out with major business arguments:
• star products with high margins:iconic macarons (B2B lever and gifts) and a complete range of fine biscuits that trigger a flow of daily and regular sales.
• a strong visual identity:high-end packaging and well-maintained displays that maximize the perceived value of the products and naturally increase the average basket size.
Concept Values
The success of Deluxe Macarons & Pâtisserie is not based on chance, but on four fundamental values designed to maximize profitability and ensure the sustainability of each outlet in the network:
• Demanding and consistent:under the leadership of Chef Mohamed Korbi, excellence is standardized. Thanks to our centralized production workshop, each macaron and fine biscuit displays perfect visuals and consistent flavor. For the franchisee, this rigor eliminates manufacturing uncertainties and guarantees 100% customer satisfaction.
• Accessible elegance:we challenge the norms by offering the visual experience, standing, and packaging of a major luxury house, but at a competitive price tailored for the market. This is the secret of our concept to trigger impulse buying and capture a continuous flow of customers daily.
• Strategic diversity:our multi-product offering (macarons, fine biscuits, chocolates, pastries) is meticulously constructed to smooth out activity throughout the year. From prestigious gift boxes for businesses (B2B) to gourmet assortments for families, the concept naturally maximizes the average basket size on every occasion.
• Partnership and transmission:we are not looking for mere operators, but true growth partners. Our key value is total support (initial training, proven management tools, active marketing support) to ensure a rapid and sustainable return on investment for our franchisees.
Reason for franchise development
Deluxe is developing its franchise to expand its premium concept in major cities and shopping centers in Tunisia. The target: areas with high purchasing power and premium locations.
The Deluxe Macarons & Pâtisserie franchise:
• Turnkey boutique concept (assortment, visual identity, signature packaging)
• Supply from the central workshop (guaranteed quality, assured consistency)
• 5-day training included
• Customizable gift boxes: a strong commercial asset for businesses and celebrations
Where Deluxe Macarons & Pâtisserie is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
5 949 EUR
Minimum personal contribution
14 873 EUR
Royalties
0% of revenue
Advertising Fee
1% of revenue
Total Investment
29 746 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
30 m2
Training
20 days
Figures are indicative and may vary depending on location and size of premises.
The profile Deluxe Macarons & Pâtisserie is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Management and autonomy
100 %High4 of 4 criteria selected · 19% of the total weight
- Daily operational decisions requiredHigh
- Daily team management requiredHigh
- High autonomy requiredHigh
- KPI monitoring requiredHigh
Financial capacity
92 %High4 of 4 criteria selected · 18% of the total weight
- Minimum personal contribution requiredHigh
- Needs financial resilienceHigh
- Needs safety cash bufferHigh
- Needs external financing accessMedium
Commercial skills
92 %High4 of 4 criteria selected · 18% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredMedium
Availability and involvement
83 %High4 of 4 criteria selected · 16% of the total weight
- Daily involvement requiredHigh
- Network actions participation requiredHigh
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Local roots
83 %High4 of 4 criteria selected · 16% of the total weight
- Geographic proximity is keyHigh
- Local opportunity understanding requiredHigh
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
Industry experience
67 %Medium4 of 4 criteria selected · 13% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a Deluxe Macarons & Pâtisserie franchisee
The same path for every brand in the network.
Contact request on the wefranchiz.com platform
Visit to a boutique, tasting session, meeting with the founding team
Application file
profile, area, envisioned premium location, financial capacity
Feasibility study and site approval
Signing of the franchise contract (5 years)
Initial training
5 days - product range, premium service, merchandising, store management
Opening
initial stock provided, installation of premium signage and display
Ongoing support
restocking, new seasonal creations, quality audits
Frequently asked questions about franchising
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