Geek
Geek is a next-generation indoor family park, combining digital games, arcade, Laser Tag, children's areas, and dining in a modern and friendly environment. Ideal for children, teens, and families.
Total investment
88 919 EUR
Minimum personal contribution
59 279 EUR
Target countries
Locations
2
The concept
**Geek**is a next-generation indoor park designed as a family entertainment venue where games, technology, and indulgence come together in a single experience.
In its new version in Gammarth, Geek offers an immersive and friendly space dedicated to children, teenagers, and families: play areas, fun courses, arcade, PlayStation, Laser Tag, interactive touch tables, and dining spaces. The concept allows children to have fun in a safe environment while parents enjoy a moment of relaxation.
More than just a play park, Geek positions itself as a complete family destination, suitable for outings, birthdays, weekend leisure, and moments of sharing. With its approach combining fun, digital, dining, and customer experience, Geek is part of a new generation of indoor leisure concepts in Tunisia that are attractive, modern, and replicable in a network.
Network specifics
- Pioneering concept in Tunisia since 2015: café + digital leisure (touch tables, gaming)
- 2 active units in Tunis, documented operational model
- Dual revenue stream: F&B + billing for playtime (high customer loyalty)
- Equipment provided and maintained according to network standards
- Regular events (tournaments, activities) to retain and attract customers
- 10-day training included
- Strong visual identity, distinctive gaming atmosphere
The concept in pictures
Photos
Videos
Geek - Espace ENNAR_1
Geek - Espace ENNAR_2
The story of Geek
Founder's Vision
The creators of Geek wanted to fill a real gap in Tunisia: accessible digital leisure spaces for the general public, in a friendly atmosphere and with a serious dining offer.
Their vision:to create a social living space around digital - not just for video game enthusiasts, but for everyone who loves to gather, play, and share an original moment. The café is the excuse, the digital experience is the destination. In 2015, this concept did not exist in Tunisia. Geek Café is its pioneer.
Concept Values
• **Innovation**:a concept with no direct equivalent in Tunisia, continuously renewed
• **Community**:creating social connections around gaming and digital, for all profiles
• **Accessibility**:open to all - families, students, gamers, groups of friends - with no technical prerequisites
• **Quality F&B**:a serious café and snacking offer, not just an excuse to stay
• **Profitability**:a rare dual business model (F&B + billed playtime) in the restaurant industry
Reason for franchise development
Geek is developing its franchise to replicate its unique concept in major Tunisian cities. The model is particularly resilient to competition: difficult to imitate without the training, content, and equipment of the network.
The Geek franchise:
• A complete concept: tactile furniture, gaming equipment, visual identity, amusement park, laser game, youth center, extensive F&B menu
• 10-day training: operations, activities, equipment maintenance
• Dual revenue stream: F&B + billing for playtime
• Territorial exclusivity by area
Where Geek is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
59 279 EUR
Minimum personal contribution
59 279 EUR
Royalties
5% of revenue
Advertising Fee
1% of revenue
Total Investment
88 919 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
500 m2
Training
10 days
Figures are indicative and may vary depending on location and size of premises.
The profile Geek is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Management and autonomy
100 %High4 of 4 criteria selected · 19% of the total weight
- Daily operational decisions requiredHigh
- Daily team management requiredHigh
- High autonomy requiredHigh
- KPI monitoring requiredHigh
Financial capacity
92 %High4 of 4 criteria selected · 18% of the total weight
- Minimum personal contribution requiredHigh
- Needs financial resilienceHigh
- Needs safety cash bufferHigh
- Needs external financing accessMedium
Commercial skills
92 %High4 of 4 criteria selected · 18% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredMedium
Availability and involvement
83 %High4 of 4 criteria selected · 16% of the total weight
- Daily involvement requiredHigh
- Network actions participation requiredHigh
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Local roots
83 %High4 of 4 criteria selected · 16% of the total weight
- Geographic proximity is keyHigh
- Local opportunity understanding requiredHigh
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
Industry experience
67 %Medium4 of 4 criteria selected · 13% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a Geek franchisee
The same path for every brand in the network.
Contact request on the platform wefranchiz.com
Visit to an existing café - complete immersion in the experience
Application file
profile, area, proposed location, financial capacity
Feasibility study and site validation
Signing of the franchise agreement (5 years)
Initial training
10 days - operations, activities, equipment maintenance, management
Installation
delivery and setup of equipment by the franchisor team
Supported opening
inaugural event, launch of local communication
Frequently asked questions about franchising
The points that most often stop a candidate, answered plainly.
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