Gourmandise
Gourmandise is the most iconic Tunisian pastry brand, founded in 1976 in Sfax. A national leader with 600 employees, 40 M TND in revenue, and 26 points of sale. An ancestral know-how passed down from Souad Kamoun to her daughter Radhia, from generation to generation.
Total investment
88 825 EUR
Minimum personal contribution
59 217 EUR
Target countries
Locations
30
The concept
At the origin of the Gourmandise story (1976) is a woman from Sfax, Souad Kamoun, whose dream was to open a shop in the capital. Her children Taleb and Radhia took up the torch and realized her vision. Today, Gourmandise is an SME with over 60 points of sale across Tunisia, an essential reference for traditional Tunisian cakes and Western pastries, combining ancestral know-how with an openness to global trends.
Network specifics
- National leader since 1976: 26 points of sale (13 owned, 15 franchised, 2 international)
- Centralized production in Chotrana (1,400 m²): daily supply of fresh products
- 3 store formats: classic, tasting shop, La Maison Gourmandise (full-service dining)
- 600 employees, 40 M TND in revenue, supported by the investment fund AfricInvest
- 20 days of training included, dedicated person for franchise support
- Joint venture model available for national or international scale projects
The concept in pictures
Photos
Videos
Gourmandise - Voyage au cœur des ateliers
Gourmandise - Philippe Conticini Masterclass
Gourmandise - Ouverture de magasin Lac 1
Gourmandise - Témoignage franchisé magasin Aouina
Gourmandise - Ouverture de magasin Aouina
The story of Gourmandise
Founder's Vision
It all began in Sfax in 1976:Souad Kamoun, a woman of passion and conviction, was making traditional Tunisian cakes from her family home. Her dream was to open a shop in Tunis. Unfortunately, she did not have the time to realize it - she passed away in 1987. But her children Radhia and TalebKamoun took up the torch and brought her vision to life beyond all expectations.
Today, Radhia Kamoun, CEO of Gourmandise, carries on a legacy:healthy, natural, authentic products, rooted in the history and traditions of Tunisia. This vision - to pass on above all - is at the heart of every franchise granted. Each Gourmandise franchisee becomes a custodian of Tunisian culinary heritage.
Concept Values
• **Authenticity**:traditional Tunisian recipes preserved uncompromisingly since 1976
• **Quality**:rigorously selected ingredients, large-scale artisanal production, certified laboratory
• **Generosity**:the spirit of sharing inherited from founder Souad Kamoun, present in every shop
• **Innovation**:an ability to evolve without betraying (salad bar, chic snacking, gourmet grocery)
• **Transmission**:a family know-how passed down from generation to generation, shared with each franchisee
Reason for franchise development
Gourmandise has chosen franchising to accelerate its national and international presence while maintaining the quality that defines its reputation. The key: daily supply of fresh products from the central laboratory in Chotrana — quality is guaranteed, non-negotiable.
The Gourmandise franchise offers:
• Centralized and daily supply of fresh products from Tunis and Sfax
• 20 days of comprehensive initial training (operations, service, management, quality standards)
• Territorial exclusivity in the chosen area
• Personal support from Radhia Kamoun and her team at every step
• A joint venture model possible: rapid and shared mutual gain
Where Gourmandise is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
35 530 EUR
Minimum personal contribution
59 217 EUR
Royalties
6% of revenue
Advertising Fee
1% of revenue
Total Investment
88 825 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
200 m2
Training
20 days
Figures are indicative and may vary depending on location and size of premises.
The profile Gourmandise is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Management and autonomy
100 %High4 of 4 criteria selected · 19% of the total weight
- Daily operational decisions requiredHigh
- Daily team management requiredHigh
- High autonomy requiredHigh
- KPI monitoring requiredHigh
Financial capacity
92 %High4 of 4 criteria selected · 18% of the total weight
- Minimum personal contribution requiredHigh
- Needs financial resilienceHigh
- Needs safety cash bufferHigh
- Needs external financing accessMedium
Commercial skills
92 %High4 of 4 criteria selected · 18% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredMedium
Availability and involvement
83 %High4 of 4 criteria selected · 16% of the total weight
- Daily involvement requiredHigh
- Network actions participation requiredHigh
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Local roots
83 %High4 of 4 criteria selected · 16% of the total weight
- Geographic proximity is keyHigh
- Local opportunity understanding requiredHigh
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
Industry experience
67 %Medium4 of 4 criteria selected · 13% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a Gourmandise franchisee
The same path for every brand in the network.
Contact request on the platform wefranchiz.com
Initial interview with the Gourmandise franchise team
Store visits and immersion in the Gourmandise universe
Feasibility study
geographical area, premises, market study
Signing of the franchise agreement (5 years, joint venture or classic franchise option)
Initial training
20 days - operations, quality standards, service, management
Supported opening
on-site training for the team, presence of Ms. Kamoun
Ongoing support
daily deliveries, quality visits, new seasonal collections
Frequently asked questions about franchising
The points that most often stop a candidate, answered plainly.
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