Hedcoo
HEDCOO is the custom aluminum joinery franchise of the MAS Group, an industrial player since 1985. An innovative mobile showroom concept: the advisor comes to your home. Windows, doors, verandas, pergolas - integrated manufacturing, guaranteed installation.
Total investment
44 317 EUR
Minimum personal contribution
14 772 EUR
Target countries
Locations
1
The concept
HEDCOO is a Tunisian aluminum joinery franchise, a brand of the MAS Group founded in 1985 - the African leader in facades and aluminum joinery, present in over 15 countries. HEDCOO offers entrepreneurs a turnkey model including a range of aluminum joinery certified to international standards, a mobile showroom (a truck fitted to present and sell directly at the client's location), as well as comprehensive support at the opening. The project aims to create 2,000 direct and indirect jobs in Tunisia, with the support of the German fund IFE.
Network specifics
- Brand of the MAS Group (40 years of expertise in industrial aluminum joinery)
- Mobile showroom concept: no fixed retail rent, direct intervention at the client's location
- Integrated manufacturing by the MAS Group: consistent quality + competitive prices for the franchisee
- Complete range: windows, doors, verandas, pergolas, railings, roller shutters
- 10-day training (products, home sales, measurement, installation, management)
- Exclusivity by governorate, royalty on revenue
The concept in pictures
Photos
Videos
Hedcco - Interview radio présentation de franchise Hedcco
The story of Hedcoo
Founder's Vision
The MAS Group, with 40 years of experience in aluminum joinery manufacturing, created HEDCOO to address a real observation: Tunisian individuals did not have access to reliable, qualified artisans with transparent pricing for their renovation projects.
The vision:to professionalize this artisanal market by creating a structured network, with quality and service standards, capable of operating throughout Tunisia. The mobile showroom concept is the innovative response: going to the client rather than waiting for them to come - an approach that reduces the franchisee's overhead while maximizing the coverage area.
Concept Values
• **Expertise**:40 years of industrial know-how from the MAS Group at the service of each franchisee
• **Proximity**:a home service that simplifies the client's life and strengthens the trust relationship
• **Transparency**:clear quotes before any intervention, deadlines met, solid guarantees
• **Innovation**:the mobile showroom as an effective response to an under-equipped market
• **Industrial quality**:joinery manufactured by the group, inspected before each delivery
Reason for franchise development
HEDCOO is expanding its franchise to cover all Tunisian governorates. The mobile concept is particularly suited to regional areas where a fixed showroom would be costly and suboptimal.
The HEDCOO franchise:
• Direct support on the manufacturing capacity of the MAS Group (guaranteed quality, controlled deadlines)
• 10-day training: products, home sales techniques, measurement, project management
• Showroom vehicle and tools provided or specified by the franchisor
• Territorial exclusivity by governorate
Where Hedcoo is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
7 386 EUR
Minimum personal contribution
14 772 EUR
Royalties
0% of revenue
Advertising Fee
1% of revenue
Total Investment
44 317 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
200 m2
Training
10 days
Figures are indicative and may vary depending on location and size of premises.
The profile Hedcoo is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Availability and involvement
100 %High4 of 4 criteria selected · 20% of the total weight
- Daily involvement requiredHigh
- Frequent field presence requiredHigh
- Full-time availability requiredHigh
- Network actions participation requiredHigh
Commercial skills
100 %High4 of 4 criteria selected · 19% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredHigh
Industry experience
92 %High4 of 4 criteria selected · 18% of the total weight
- Prior industry experience requiredHigh
- Similar experience improves performanceHigh
- Specific know-how requiredHigh
- Technical or regulated operations requiredMedium
Financial capacity
75 %Medium4 of 4 criteria selected · 15% of the total weight
- Needs financial resilienceHigh
- Minimum personal contribution requiredMedium
- Needs external financing accessMedium
- Needs safety cash bufferMedium
Local roots
75 %Medium4 of 4 criteria selected · 15% of the total weight
- Local opportunity understanding requiredHigh
- Geographic proximity is keyMedium
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
Management and autonomy
67 %Medium4 of 4 criteria selected · 13% of the total weight
- High autonomy requiredHigh
- Daily team management requiredMedium
- KPI monitoring requiredMedium
- Daily operational decisions requiredLow
How to become a Hedcoo franchisee
The same path for every brand in the network.
Contact request on the platform wefranchiz.com
Meeting with management, presentation of the mobile showroom concept
Application file
profile, area, means of transport, financial capacity
Assignment of the exclusive area
Signing of the franchise agreement (5 years)
Initial training
10 days - aluminum products, home sales, measurement, management
Equipment
provision of samples, catalogs, and measuring tools
Launch
first round of prospects with the support of the HEDCOO team
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