La vie claire
La Vie Claire has been the French leader in organic distribution since 1948. 330 stores including 196 franchises in France, 23 internationally. A proven concept developed over 75 years, expanding in Tunisia and Africa.
Total investment
88 745 EUR
Minimum personal contribution
59 164 EUR
Target countries
Locations
353
The concept
La Vie Claire is a French company specializing in the sale of organic and natural products. Founded on values of health and respect for the environment, it has stores in mainland France, in the DROM-COM, and in certain foreign countries. The franchise seeks to expand in Tunisia and Africa to meet the growing demand for organic and healthy products.
Network specifics
- French leader in organic commerce since 1948: 330 stores, 23 international units
- Complete assortment: organic food (fresh, grocery, bulk, frozen), natural cosmetics, supplements
- La Vie Claire purchasing center: certified organic products, ethical and traceable sourcing
- 20-day training included (products, nutritional advice, management, merchandising)
- Active international development: Tunisia and Africa in general
- Differentiating ecological commitments (bulk, reduced packaging, short supply chains)
- 5-year contract with territorial exclusivity
The concept in pictures
Photos
Videos
La Vie Claire - La Bio clairement engagée
La Vie Claire - N. gamme chocolats bio
The story of La vie claire
Founder's Vision
La Vie Claire was founded in 1948 in France by Marcel Fortier with a pioneering conviction:what we eat determines our health. At a time when chemical agriculture was taking hold everywhere, he chose a different path - that of natural, healthy products that respect the earth and the human body.
More than 75 years later, this vision has become a global movement.In Tunisia and Africa, La Vie Claire is entering markets where the demand for quality natural products continues to grow, driven by a middle class increasingly aware of its food choices. Joining La Vie Claire means championing the fight for better nutrition.
Concept Values
• **Health**:certified organic and natural products, rigorously selected for each reference
• **Historical Commitment**:a fight for healthy eating, consistently championed since 1948
• **Sustainability**:a concrete ecological commitment - bulk, reduced packaging, short supply chains
• **Nutritional Advice**:trained teams to guide customers in their health choices
• **Community**:belonging to a family of 330 stores sharing the same deep values
Reason for franchise development
La Vie Claire relies on franchising to deploy its concept internationally. In Tunisia and Africa, the potential is immense: a growing middle class, increasing awareness of health and natural food.
The La Vie Claire franchise offers:
• A proven concept with 75 years of leadership in organic distribution
• 20 days of initial training (organic products, nutritional advice, store management)
• Access to the La Vie Claire purchasing center (certified products, negotiated prices)
• Support at opening and ongoing assistance over time
Where La vie claire is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
59 164 EUR
Minimum personal contribution
59 164 EUR
Royalties
0% of revenue
Advertising Fee
1% of revenue
Total Investment
88 745 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
200 m2
Training
20 days
Figures are indicative and may vary depending on location and size of premises.
The profile La vie claire is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Financial capacity
83 %High4 of 4 criteria selected · 18% of the total weight
- Minimum personal contribution requiredHigh
- Needs external financing accessHigh
- Needs financial resilienceMedium
- Needs safety cash bufferMedium
Local roots
83 %High4 of 4 criteria selected · 18% of the total weight
- Geographic proximity is keyHigh
- Local opportunity understanding requiredHigh
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
Availability and involvement
75 %Medium4 of 4 criteria selected · 17% of the total weight
- Network actions participation requiredHigh
- Daily involvement requiredMedium
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Management and autonomy
75 %Medium4 of 4 criteria selected · 16% of the total weight
- High autonomy requiredHigh
- Daily operational decisions requiredMedium
- Daily team management requiredMedium
- KPI monitoring requiredMedium
Commercial skills
75 %Medium4 of 4 criteria selected · 16% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredMedium
- Local sales actions requiredLow
Industry experience
67 %Medium4 of 4 criteria selected · 15% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a La vie claire franchisee
The same path for every brand in the network.
Contact request on the wefranchiz.com platform
Initial interview
presentation of the concept and the international network
File study
profile, financial capacity, proposed geographical area
Local market study, site approval
Signing of the franchise agreement (5 years)
Initial training
20 days - organic products, nutritional advice, management, merchandising
Opening
initial supply, signage installation, on-site support
Ongoing support
deliveries, new references, quality audits, training
Frequently asked questions about franchising
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