Madame Rekik
Madame Rekik is a Tunisian pastry house founded in 1990. 8 stores (4 owned, 4 franchised). An ancestral know-how passed down from generation to generation - baklawa, makroudh, celebration cakes - in the purest Tunisian artisanal tradition.
Total investment
88 745 EUR
Minimum personal contribution
59 164 EUR
Target countries
Locations
8
The concept
As part of a lineage of pastry chefs, all custodians of an ancestral know-how passed down from mother to daughter, Mrs. Najla REKIK founded the brand Mme REKIK La Pâtissière. A reference in traditional Tunisian pastry, she holds a prominent position nationally and is part of a promising franchise development dynamic.
Network specifics
- 30+ years of artisanal know-how, 8 active stores (4 owned, 4 franchised) in Tunisia
- Complete range of traditional Tunisian pastries: baklawa, makroudh, celebration cakes
- Central production workshop: regular supply of fresh products
- Premium positioning, gift boxes (religious holidays, weddings, baptisms, corporate events)
- 20-day training included in the franchise package
- Signature packaging and strong visual identity
- 5-year contract with territorial exclusivity
The concept in pictures
Photos
Videos
Madame Rekik – Videos 1
Madame Rekik – Videos 2
The story of Madame Rekik
Founder's Vision
The founders of Madame Rekik grew up in a culture where pastry is not just a profession, but a family art. Recipes are passed down from mother to daughter, and techniques are learned in family kitchens before reaching professional workshops.
By opening their first store in 1990, they had a simple yet ambitious vision:to provide all Tunisians access to traditional pastry of the highest quality, the kind that was once made at home, but in a professional setting and with impeccable consistency. This vision remains intact in each of the 8 stores in the network.
Concept Values
• **Tradition**:ancestral Tunisian recipes preserved with care, without industrial shortcuts
• **Craftsmanship**:entirely manual production, by teams trained in traditional techniques
• **Prestige**:a premium positioning for both special occasions and everyday demands
• **Transmission**:a family know-how shared with every franchisee who joins the network
• **Authenticity**:quality ingredients, no additives, recipes that are true to their roots
Reason for franchise development
Madame Rekik is developing its franchise so that every Tunisian, wherever they are, can access the reference traditional pastry. The franchisee is not just a simple reseller: they become a custodian of know-how and an ambassador of culinary heritage.
The Madame Rekik franchise:
• Supply from the central workshop (fresh products of consistent quality)
• 20-day training: traditional pastry techniques, service, store management
• Gift boxes and signature packaging provided
• Guaranteed territorial exclusivity
Where Madame Rekik is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
29 582 EUR
Minimum personal contribution
59 164 EUR
Royalties
0% of revenue
Advertising Fee
1% of revenue
Total Investment
88 745 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
80 m2
Training
20 days
Figures are indicative and may vary depending on location and size of premises.
The profile Madame Rekik is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Management and autonomy
100 %High4 of 4 criteria selected · 19% of the total weight
- Daily operational decisions requiredHigh
- Daily team management requiredHigh
- High autonomy requiredHigh
- KPI monitoring requiredHigh
Financial capacity
92 %High4 of 4 criteria selected · 18% of the total weight
- Minimum personal contribution requiredHigh
- Needs financial resilienceHigh
- Needs safety cash bufferHigh
- Needs external financing accessMedium
Commercial skills
92 %High4 of 4 criteria selected · 18% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredMedium
Availability and involvement
83 %High4 of 4 criteria selected · 16% of the total weight
- Daily involvement requiredHigh
- Network actions participation requiredHigh
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Local roots
83 %High4 of 4 criteria selected · 16% of the total weight
- Geographic proximity is keyHigh
- Local opportunity understanding requiredHigh
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
Industry experience
67 %Medium4 of 4 criteria selected · 13% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a Madame Rekik franchisee
The same path for every brand in the network.
Contact request on the platform wefranchiz.com
Visit to a store in the network, tasting, meeting with the founding team
Application file
profile, geographical area, proposed location, financial capacity
Feasibility study and site approval
Signing of the franchise contract (5 years)
Initial training
20 days - traditional pastry, customer service, store management
Opening
initial stock, installation of visual identity, launch
Ongoing support
deliveries, new seasonal creations, quality audits
Frequently asked questions about franchising
The points that most often stop a candidate, answered plainly.
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