Madeleine et Proust
Madeleine et Proust is a high-end French pastry shop founded in Tunis in 2015. Eclairs, entremets, macarons, and signature creations on par with the best Parisian houses. A rare premium concept in Tunisia, currently expanding through franchising.
Total investment
88 577 EUR
Minimum personal contribution
59 051 EUR
Target countries
Locations
1
The concept
Madeleine et Proust is a modern high-end French pastry shop, rich in flavor and emotion. Founded by chef Kawther Hattab in the Jardins de Carthage in Tunis, it exclusively uses high-quality raw materials - Valrhona chocolate, Paysan Breton butter, pure butter - to create exceptional pastries: eclairs, Paris-Brest, entremets, and seasonal cakes, without colorants or chemical additives.
Network specifics
- Unique concept in Tunisia: high-end French pastry (eclairs, entremets, macarons, contemporary tarts)
- Exclusive recipes and Parisian-level techniques taught during training
- Integrated tea room for on-site tasting
- Renewed seasonal collections, regular original creations
- Initial training of 10 days included
- Standardized boutique design and strong visual identity
- 5-year contract with territorial exclusivity
The concept in pictures
Photos
Videos
Madeleine et Proust - Interview radio success story
The story of Madeleine et Proust
Founder's Vision
The founder of Madeleine et Proust started with a strong belief: Tunisians have a deep relationship with gastronomy and deserve access to the highest standards of French pastry without having to travel to Paris.
Her vision:to transplant the expertise of great Parisian houses to Tunis - the rigor of techniques, the finesse of creations, the culture of tasting - and adapt it to the Tunisian context with warm hospitality. The name "Madeleine et Proust" pays homage to the connection between gastronomy and sensory memory: each bite should evoke an emotion.
Concept Values
• **Technical Excellence**:rigorous French recipes, impeccable finishes on every creation
• **Creativity**:seasonal collections, original creations, a recognizable visual signature
• **Elegance**:a meticulous presentation, refined boutique design, a premium overall experience
• **Passion**:the love of beautiful gestures and good taste in every eclair and every entremet
• **Culture**:a name and concept that pays tribute to French literature and gastronomy
Reason for franchise development
Madeleine et Proust is developing its franchise to deploy this premium concept in major Tunisian cities. The concept is rare, differentiating, and difficult to replicate without serious training in French pastry techniques.
The Madeleine et Proust franchise:
• Exclusive recipes and techniques passed on during initial training
• 10 days of professional-level French pastry training
• Standardized boutique design and strong visual identity
• Territorial exclusivity by area
Where Madeleine et Proust is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
59 051 EUR
Minimum personal contribution
59 051 EUR
Royalties
5% of revenue
Advertising Fee
1% of revenue
Total Investment
88 577 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
80 m2
Training
10 days
Figures are indicative and may vary depending on location and size of premises.
The profile Madeleine et Proust is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Management and autonomy
100 %High4 of 4 criteria selected · 19% of the total weight
- Daily operational decisions requiredHigh
- Daily team management requiredHigh
- High autonomy requiredHigh
- KPI monitoring requiredHigh
Financial capacity
92 %High4 of 4 criteria selected · 18% of the total weight
- Minimum personal contribution requiredHigh
- Needs financial resilienceHigh
- Needs safety cash bufferHigh
- Needs external financing accessMedium
Commercial skills
92 %High4 of 4 criteria selected · 18% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredMedium
Availability and involvement
83 %High4 of 4 criteria selected · 16% of the total weight
- Daily involvement requiredHigh
- Network actions participation requiredHigh
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Local roots
83 %High4 of 4 criteria selected · 16% of the total weight
- Geographic proximity is keyHigh
- Local opportunity understanding requiredHigh
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
Industry experience
67 %Medium4 of 4 criteria selected · 13% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a Madeleine et Proust franchisee
The same path for every brand in the network.
Contact request on the platform wefranchiz.com
Boutique visit, tasting session, meeting with the founder
Application file
profile, area, premises, financial capacity
Site validation and allocation of exclusive area
Signing of the franchise contract (5 years)
Initial training
10 days - French pastry techniques, boutique management, service
Supported opening
marketing launch and operational support
Ongoing follow-up
new seasonal collections, quality audits, training
Frequently asked questions about franchising
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