Maison Fondant
Maison Fondant was born in January 2018 from a pregnant woman's craving. Today, it is the leading network for molten chocolate fondant in Tunisia - 20 active units (5 owned, 15 franchised). An authentic and delicious Tunisian success story.
Total investment
88 727 EUR
Minimum personal contribution
59 151 EUR
Target countries
Locations
20
The concept
It all started in January 2018 with a pregnant woman's craving for chocolate fondants during her pregnancy, never finding one that met her expectations. She took to the kitchen to prepare her own fondants. With passion, Maison Fondant was born and now offers a range of premium fondants and chocolate pastries, available in-store and through a franchise network.
Network specifics
- 20 active units (5 owned, 15 franchised) - one of the most dynamic networks in Tunisia
- Irresistible signature product: molten chocolate fondant in multiple flavor variations
- Exclusive recipe and centralized supply by the franchisor (consistent quality)
- Strong digital presence (social media, powerful word-of-mouth)
- Takeaway + delivery model (reduced fixed costs, accelerated profitability)
- Initial training of 10 days included
- Royalty of 8% of revenue, 5-year contract
The concept in pictures
Photos
Videos
Maison Fondant - 2025 Produit de l'année
The story of Maison Fondant
Founder's Vision
Maison Fondant is one of the most authentic stories in Tunisian franchising. In January 2018, a pregnant woman with an irresistible craving for chocolate fondant decided to create the perfect recipe. The result was so successful that she decided to share it - first with her loved ones, then with a few customers, and eventually with hundreds.
The evidence became clear:this product was unique, endearing, and perfectly suited to Tunisian consumption and sharing habits. Rather than keeping this joy to herself, she chose to expand it through franchising - so that other entrepreneurs could share this simple pleasure with their customers. Today, 20 units testify to the soundness of this decision.
Concept Values
• **Authenticity**:a true story, a product born from a genuine desire - not from a marketing office or a study
• **Pleasure**:chocolate fondant is a universal and irresistible sensory experience
• **Accessibility**:fair prices, a product for all occasions and all profiles
• **Friendliness**:a dessert to share, to give, to savor together, bringing simple happiness
• **Growth**:20 units in 7 years, proof of a viable model and a product that sells itself
Reason for franchise development
Maison Fondant chose franchising as soon as the concept was validated by the market. With 15 active franchisees, the model is now one of the best documented in the sweet fast food sector in Tunisia.
The Maison Fondant franchise offers:
• An accessible startup investment, a quick start
• The exclusive recipe and centralized supply (guaranteed consistency)
• 10 days of comprehensive initial training
• The strong digital presence of the brand, benefiting each franchisee from the opening
• Royalty of 8% of revenue
Where Maison Fondant is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
11 830 EUR
Minimum personal contribution
59 151 EUR
Royalties
8% of revenue
Advertising Fee
1% of revenue
Total Investment
88 727 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
40 m2
Training
10 days
Figures are indicative and may vary depending on location and size of premises.
The profile Maison Fondant is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Management and autonomy
100 %High4 of 4 criteria selected · 19% of the total weight
- Daily operational decisions requiredHigh
- Daily team management requiredHigh
- High autonomy requiredHigh
- KPI monitoring requiredHigh
Financial capacity
92 %High4 of 4 criteria selected · 18% of the total weight
- Minimum personal contribution requiredHigh
- Needs financial resilienceHigh
- Needs safety cash bufferHigh
- Needs external financing accessMedium
Commercial skills
92 %High4 of 4 criteria selected · 18% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredMedium
Availability and involvement
83 %High4 of 4 criteria selected · 16% of the total weight
- Daily involvement requiredHigh
- Network actions participation requiredHigh
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Local roots
83 %High4 of 4 criteria selected · 16% of the total weight
- Geographic proximity is keyHigh
- Local opportunity understanding requiredHigh
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
Industry experience
67 %Medium4 of 4 criteria selected · 13% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a Maison Fondant franchisee
The same path for every brand in the network.
Contact request on the platform wefranchiz.com
Presentation of the concept and tasting session
Application file
profile, geographical area, premises, financial capacity
Feasibility study and site approval
Signing of the franchise agreement (5 years, 8% royalty on revenue)
Initial training
10 days - recipes, management, service, hygiene, digital marketing
Opening
initial stock, setup, launch on social media
Follow-up
restocking, new seasonal flavors, quality audits
Frequently asked questions about franchising
The points that most often stop a candidate, answered plainly.
What is a franchise and how does it work?
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