Maneken
Maneken is the Tunisian concept of artisan waffles and homemade ice cream founded in 2012, inspired by Belgian tradition. 9 active units (8 owned, 1 franchised). Kiosk or shop format. An accessible investment, a universal and loyalty-building product.
Total investment
44 363 EUR
Minimum personal contribution
29 576 EUR
Target countries
Locations
9
The concept
Maneken is an original concept of ice cream and sweet and savory waffles "Like in Belgium." Drawing inspiration from the Belgian tradition of artisan waffles, Maneken offers an authentic and gourmet taste experience in a relaxed atmosphere.
Network specifics
- 9 active units (8 owned, 1 franchised), proven model since 2012
- Adaptable concept: kiosk (shopping malls) or shop (shopping streets)
- Complete range: Brussels and Liège waffles, sweet/savory + homemade artisan ice cream
- Exclusive recipes and centralized sourcing
- 10-day training included
- Accessible investment, strong potential profitability in a well-chosen location
- 5% royalty on revenue, 5-year contract
The concept in pictures
Photos
Videos
Maneken - Ouverture de point de vente
The story of Maneken
Founder's Vision
The founder of Maneken was inspired by his travels in Europe and his fascination with the culture of Belgian ice cream and waffles - simple, generous, universally loved.His vision:to bring this art of artisan ice cream to Tunisia, at accessible prices and in formats suited to high-traffic locations.
Maneken is not just an ice cream and coffee kiosk:it’s a moment of simple and authentic pleasure. Generously topped ice cream, accompanied by a homemade waffle - an experience that brings together children and adults and creates habits. In 12 years, Maneken has proven that a well-executed gourmet concept can withstand the test of time and competition.
Concept Values
• **Authenticity**:ice creams and waffles prepared according to original Belgian recipes, with quality ingredients
• **Accessibility**:prices that allow everyone to indulge at any time of the day
• **Friendliness**:a product for sharing, celebration, and simple happiness for young and old
• **Adaptability**:sweet, savory, hot, cold - a range that meets all cravings and seasons
• **Stability**:9 active units in 12 years testify to a healthy model and a loyal customer base
Reason for franchise development
Maneken is developing its franchise to accelerate its national deployment. The kiosk format — low overhead, great location flexibility — is particularly suited for shopping malls, leisure spaces, and busy shopping streets.
The Maneken franchise:
• Kiosk or shop concept depending on the context and available space
• Exclusive recipes and centralized sourcing by the franchisor
• 10-day training for the franchisee and their team
• Accessible startup investment, quick return on investment
• Guaranteed territorial exclusivity
Where Maneken is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
25 139 EUR
Minimum personal contribution
29 576 EUR
Royalties
5% of revenue
Advertising Fee
1% of revenue
Total Investment
44 363 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
200 m2
Training
10 days
Figures are indicative and may vary depending on location and size of premises.
The profile Maneken is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Management and autonomy
100 %High4 of 4 criteria selected · 19% of the total weight
- Daily operational decisions requiredHigh
- Daily team management requiredHigh
- High autonomy requiredHigh
- KPI monitoring requiredHigh
Financial capacity
92 %High4 of 4 criteria selected · 18% of the total weight
- Minimum personal contribution requiredHigh
- Needs financial resilienceHigh
- Needs safety cash bufferHigh
- Needs external financing accessMedium
Commercial skills
92 %High4 of 4 criteria selected · 18% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredMedium
Availability and involvement
83 %High4 of 4 criteria selected · 16% of the total weight
- Daily involvement requiredHigh
- Network actions participation requiredHigh
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Local roots
83 %High4 of 4 criteria selected · 16% of the total weight
- Geographic proximity is keyHigh
- Local opportunity understanding requiredHigh
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
Industry experience
67 %Medium4 of 4 criteria selected · 13% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a Maneken franchisee
The same path for every brand in the network.
Contact request on the platform wefranchiz.com
Visit to a unit in the network, tasting, meeting with management
Application file
profile, area, intended location, financial capacity
Feasibility study and site approval
Signing of the franchise contract (5 years, 5% royalty on revenue)
Initial training
10 days - waffle and ice cream preparation, service, hygiene, management
Setup
delivery of equipment, installation of the kiosk or shop
Ongoing support
restocking, new seasonal toppings, quality audits
Frequently asked questions about franchising
The points that most often stop a candidate, answered plainly.
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