Pimento's
Pimento's is a Tunisian concept of Mediterranean dining founded in 2018 in Tunis. 4 owned restaurants. Mezzes, Mediterranean burgers, colorful salads, and generous hot dishes. An authentic fast-good experience between fast-food and restaurant, currently in the franchise phase.
Total investment
59 104 EUR
Minimum personal contribution
29 552 EUR
Target countries
Locations
4
The concept
Pimento's is a Tunisian franchise specializing in flavorful cuisine with spicy and Mediterranean accents. The concept offers an inventive menu centered around generous dishes, prepared with fresh products, in a relaxed and friendly atmosphere.
Network specifics
- 4 owned restaurants in Tunis, a proven model since 2018
- Fast-good Mediterranean cuisine: mezzes, burgers, salads, generous hot dishes
- Fresh products selected daily for consistent quality
- Format suitable for lunch, dinner, and delivery (multiple revenue streams)
- 10-day training included
- Strong visual identity, colorful and Mediterranean ambiance
- 5% royalty on revenue, 5-year contract
The concept in pictures
Photos
The story of Pimento's
Founder's Vision
The founders of Pimento's wanted to create a restaurant that reflects their vision of the perfect meal:true flavors, fresh products, a service that makes you feel at ease, and prices that don’t make you think twice.
Mediterranean cuisine was the natural setting - it is both deeply rooted in Tunisian culture and open to the entire Mediterranean region. Pimento's is not a "foreign" restaurant: it is a cuisine that every Tunisian recognizes and loves, enhanced with a touch of modernity and sincere generosity in every plate.
Concept Values
• **Freshness**:products selected daily, vibrant and non-industrial cuisine
• **Generosity**:hearty portions, a warm and spontaneous attitude towards customers
• **Authenticity**:true Mediterranean recipes, without artifice or compromise on flavors
• **Accessibility**:a fair price-quality ratio, so everyone can enjoy it regularly
• **Friendliness**:a relaxed setting where you feel good, where you return, and where you bring your friends
Reason for franchise development
With 4 validated restaurants in Tunis, Pimento's is preparing for its franchise rollout. The model is documented, processes are in place, and the brand is starting to gain recognition in the capital.
The Pimento's franchise:
• Turnkey concept (menu, equipment, training, visual identity)
• 10-day training: Mediterranean cuisine, dining service, restaurant management
• Operational support at opening and regular follow-up
• Guaranteed territorial exclusivity
Where Pimento's is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
7 388 EUR
Minimum personal contribution
29 552 EUR
Royalties
5% of revenue
Advertising Fee
1% of revenue
Total Investment
59 104 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
150 m2
Training
10 days
Figures are indicative and may vary depending on location and size of premises.
The profile Pimento's is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Management and autonomy
100 %High4 of 4 criteria selected · 19% of the total weight
- Daily operational decisions requiredHigh
- Daily team management requiredHigh
- High autonomy requiredHigh
- KPI monitoring requiredHigh
Financial capacity
92 %High4 of 4 criteria selected · 18% of the total weight
- Minimum personal contribution requiredHigh
- Needs financial resilienceHigh
- Needs safety cash bufferHigh
- Needs external financing accessMedium
Commercial skills
92 %High4 of 4 criteria selected · 18% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredMedium
Availability and involvement
83 %High4 of 4 criteria selected · 16% of the total weight
- Daily involvement requiredHigh
- Network actions participation requiredHigh
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Local roots
83 %High4 of 4 criteria selected · 16% of the total weight
- Geographic proximity is keyHigh
- Local opportunity understanding requiredHigh
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
Industry experience
67 %Medium4 of 4 criteria selected · 13% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a Pimento's franchisee
The same path for every brand in the network.
Contact request on the platform wefranchiz.com
Visit to a restaurant, discovery meal, meeting with the founders
Application file
profile, area, premises, financial capacity
Feasibility study and site approval
Signing of the franchise agreement (5 years)
Initial training
10 days - Mediterranean cuisine, service, management, hygiene
Supported opening
presence of franchisor team, local marketing launch
Ongoing support
new recipes, quality audits, operational support
Frequently asked questions about franchising
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