Pizzagram
Pizzagram is the premium artisanal pizzeria from Tunisia, founded in 2019. 4 points of sale (3 owned, 1 franchised). Winner of the Torchi Awards 2023. Homemade dough, selected ingredients, fast delivery. A pizza model that combines craftsmanship and digital.
Total investment
44 505 EUR
Minimum personal contribution
23 736 EUR
Target countries
Locations
4
The concept
Pizzagram is a Tunisian pizzeria franchise offering artisanal pizzas made with homemade dough and fresh quality ingredients. The modern and accessible concept focuses on recipe customization and fast delivery, aligning with the trend of premium fast food in Tunisia.
Network specifics
- 4 active units (3 owned, 1 franchised), growing network
- Torchi Award 2023 winner — recognized excellence in Tunisian dining
- Artisanal pizzeria concept + fast delivery: two complementary revenue streams
- Exclusive recipes and centralized sourcing for product consistency
- Strong presence on online delivery platforms and social media
- 10-day training included
- 5% royalty on revenue, 5-year contract
The concept in pictures
Photos
The story of Pizzagram
Founder's Vision
The founders of Pizzagram started with a clear observation: the pizzas available in Tunisia were either industrial and standardized or inconsistent in quality. There was a lack of an artisanal pizzeria that truly took pizza seriously.
Their vision:to create a brand that applies the principles of craftsmanship - the right flours, real ingredients, proper fermentation, proper cooking - and makes it accessible quickly through digital delivery. Pizzagram was born from this simple ambition: to make good pizza, well, quickly, and everywhere. The Torchi Awards 2023 validated this excellence recognized by industry professionals.
Concept Values
• **Impeccable Quality**:selected ingredients, fermented homemade dough, controlled cooking
• **Speed**:an efficient delivery logistics - because a cold pizza is a promise unfulfilled
• **Innovation**:regular original creations in addition to the classics, to surprise regulars
• **Recognition**:the Torchi Awards 2023, proof of excellence validated by industry experts
• **Digital Presence**:a brand born in the digital age, with an active and engaged community
Reason for franchise development
With 4 validated units including 1 franchised, Pizzagram is preparing for franchise development. The concept is simple to operate, the processes are documented, and the brand is well positioned in the Tunisian market.
The Pizzagram franchise:
• Complete turnkey concept provided (equipment, exclusive recipes, identity, digital system)
• 10-day training: artisanal pizzeria, service, management, delivery
• Access to the Pizzagram online ordering system (presence on platforms)
• Territorial exclusivity by area
Where Pizzagram is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
5 934 EUR
Minimum personal contribution
23 736 EUR
Royalties
5% of revenue
Advertising Fee
1% of revenue
Total Investment
44 505 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
40 m2
Training
10 days
Figures are indicative and may vary depending on location and size of premises.
The profile Pizzagram is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Management and autonomy
100 %High4 of 4 criteria selected · 19% of the total weight
- Daily operational decisions requiredHigh
- Daily team management requiredHigh
- High autonomy requiredHigh
- KPI monitoring requiredHigh
Financial capacity
92 %High4 of 4 criteria selected · 18% of the total weight
- Minimum personal contribution requiredHigh
- Needs financial resilienceHigh
- Needs safety cash bufferHigh
- Needs external financing accessMedium
Commercial skills
92 %High4 of 4 criteria selected · 18% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredMedium
Availability and involvement
83 %High4 of 4 criteria selected · 16% of the total weight
- Daily involvement requiredHigh
- Network actions participation requiredHigh
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Local roots
83 %High4 of 4 criteria selected · 16% of the total weight
- Geographic proximity is keyHigh
- Local opportunity understanding requiredHigh
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
Industry experience
67 %Medium4 of 4 criteria selected · 13% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a Pizzagram franchisee
The same path for every brand in the network.
Contact request on the wefranchiz.com platform
Visit to a point of sale, tasting, meeting with the founders
Application file
profile, area, location, financial capacity
Feasibility study and site approval
Signing of the franchise agreement (5 years)
Initial training
10 days - artisanal pizzeria, service, management, digital system
Opening
equipment, initial stock, digital launch (social media, delivery platforms)
Ongoing support
new seasonal recipes, quality audits, operational support
Frequently asked questions about franchising
The points that most often stop a candidate, answered plainly.
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