Plan B
Launched in April 2014 in El Menzah 5, Plan B is the Tunisian reference for premium ciabatta sandwiches. 28 units (5 owned, 20 franchised in Tunisia, 3 international). A strong brand, a proven concept, and one of the most active franchise models in the country.
Total investment
89 010 EUR
Minimum personal contribution
59 340 EUR
Target countries
Locations
28
The concept
Launched in April 2014 in El Menzah 5, PLAN B is a modern Tunisian fast-food franchise that has established itself as a national reference. Committed to international hygiene and food safety standards, the brand has over 32 points of sale in Tunisia, one in Paris, and two others in Algiers. PLAN B supports its franchisees with comprehensive training, marketing support, and regular operational follow-up.
Network specifics
- 28 active units (5 owned, 20 franchised in Tunisia, 3 international) — one of the most dynamic networks in the country
- Premium ciabatta sandwich concept + salads + hot dishes + delivery
- Strong presence on delivery platforms and social media
- Shared purchasing center for key raw materials
- 15-day training included in the franchise package
- 6% royalty on revenue, 5-year contract
- Guaranteed territorial exclusivity
The concept in pictures
Photos
Videos
Plan B – Videos 1
Plan B – Videos 2
The story of Plan B
Founder's Vision
The founders of Plan B had a keen insight: Tunisians eat on the go, but they deserve better than an ordinary sandwich.Their vision:to create a fast-food concept that makes no compromises on quality - fresh ingredients, thoughtful recipes, bread designed to hold up without collapsing - all while maintaining quick service and accessible prices.
Plan B is the "Plan A" for those who refuse to choose between speed and quality. In less than 10 years, 28 active units including 3 international ones have confirmed that this positioning meets a genuine sustainable demand.
Concept Values
• **Uncompromising Quality**:fresh ingredients selected daily, consistent recipes
• **Innovation**:original recipes regularly updated to retain and surprise customers
• **Speed**:a service that respects the customer's time without sacrificing plate quality
• **Strong Image**:modern design and digital presence that attract an urban and active clientele
• **Exportability**:3 units internationally - proof that a Tunisian concept can establish itself beyond borders
Reason for franchise development
Plan B chose franchising as the main engine of its growth from the early years. With 20 active franchisees in Tunisia and 3 internationally, the model is one of the most proven and replicable in Tunisian fast food.
The Plan B franchise offers:
• A turnkey concept (equipment, menu, comprehensive training, visual identity)
• 15 days of initial training: Plan B kitchen, service, management, digital marketing
• Purchasing center for key raw materials
• 6% royalty on revenue, territorial exclusivity, 5-year contract
Where Plan B is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
11 868 EUR
Minimum personal contribution
59 340 EUR
Royalties
6% of revenue
Advertising Fee
1% of revenue
Total Investment
89 010 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
80 m2
Training
15 days
Figures are indicative and may vary depending on location and size of premises.
The profile Plan B is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Management and autonomy
100 %High4 of 4 criteria selected · 19% of the total weight
- Daily operational decisions requiredHigh
- Daily team management requiredHigh
- High autonomy requiredHigh
- KPI monitoring requiredHigh
Financial capacity
92 %High4 of 4 criteria selected · 18% of the total weight
- Minimum personal contribution requiredHigh
- Needs financial resilienceHigh
- Needs safety cash bufferHigh
- Needs external financing accessMedium
Commercial skills
92 %High4 of 4 criteria selected · 18% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredMedium
Availability and involvement
83 %High4 of 4 criteria selected · 16% of the total weight
- Daily involvement requiredHigh
- Network actions participation requiredHigh
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Local roots
83 %High4 of 4 criteria selected · 16% of the total weight
- Geographic proximity is keyHigh
- Local opportunity understanding requiredHigh
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
Industry experience
67 %Medium4 of 4 criteria selected · 13% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a Plan B franchisee
The same path for every brand in the network.
Contact request on the platform wefranchiz.com
Visit to a restaurant, discovery meal, meeting with the founders
Application file
profile, area, premises, financial capacity
Feasibility study and site approval
Signing of the franchise contract (5 years, 6% royalty on revenue)
Initial training
15 days - Plan B kitchen, service, management, digital marketing
Opening
initial supply, marketing launch, and social media
Ongoing support
central restocking, new recipes, quality audits
Frequently asked questions about franchising
The points that most often stop a candidate, answered plainly.
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