Studio Pilates Oxygène
Studio Pilates Oxygène is the first Tunisian network of Pilates studios, founded in 2015 in Tunis. 4 active studios. Classes on Reformer, individual coaching, wellness activities. A premium concept focused on health and posture, in franchise development.
Total investment
44 328 EUR
Minimum personal contribution
14 776 EUR
Target countries
Locations
4
The concept
Pilates Oxygène is a Tunisian studio specializing in the practice of Pilates and wellness activities. By offering group and individual classes led by certified instructors, the concept focuses on a gentle and effective approach to muscle strengthening, flexibility, and overall well-being. The franchise is expanding in major Tunisian cities.
Network specifics
- 4 active studios in Tunis, proven concept since 2015
- Comprehensive offer: mat Pilates + Reformer, individual coaching, stretching, relaxation
- Professional Reformer equipment (strong differentiator compared to traditional gyms)
- 10-day training included (Pilates technique + Reformer + studio management)
- Target audience: women and men aged 25-55, middle and upper classes
- Recurring revenue: monthly subscriptions + individual classes + rehabilitation programs
- 8% royalty on revenue, 5-year contract
The concept in pictures
Photos
Videos
Studio Pilates Oxygène – Videos 1
The story of Studio Pilates Oxygène
Founder's Vision
The founder of Studio Pilates Oxygène discovered Pilates during a trip abroad and immediately recognized its potential for the Tunisian market.Her vision:to create a true studio in Tunisia dedicated to this transformative discipline - not just another gym, but a space designed in every detail for overall well-being.
Professional equipment (Reformers), internationally certified instructors, and an atmosphere that invites relaxation and progress.Her conviction:every session in a Studio Pilates Oxygène should leave the practitioner feeling better in their body and more serene in their mind.
Concept Values
• **Expertise**:certified instructors trained in internationally recognized Pilates techniques
• **Holistic well-being**:a comprehensive approach - body, posture, breathing, mental balance
• **Quality**:professional Reformer equipment, a studio designed in every detail
• **Personalization**:programs tailored to each profile (beginner, athlete, rehabilitation)
• **Ambiance**:a zen, bright, and motivating space that naturally and deeply fosters loyalty
Reason for franchise development
Studio Pilates Oxygène is developing its franchise in Tunisian cities where the demand for premium wellness is strong and unmet. The concept is differentiating, the market is growing, and the barrier to entry (training, Reformer equipment) naturally protects the franchisee from informal competition.
The Studio Pilates Oxygène franchise:
• 10-day training for the franchisee and instructors (technique + management)
• Reformer equipment sourced through the network (economies of scale)
• Complete course program provided turnkey
• Recurring revenue: monthly subscriptions + individual classes
Where Studio Pilates Oxygène is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
7 388 EUR
Minimum personal contribution
14 776 EUR
Royalties
8% of revenue
Advertising Fee
1% of revenue
Total Investment
44 328 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
120 m2
Training
10 days
Figures are indicative and may vary depending on location and size of premises.
The profile Studio Pilates Oxygène is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Availability and involvement
100 %High4 of 4 criteria selected · 19% of the total weight
- Daily involvement requiredHigh
- Frequent field presence requiredHigh
- Full-time availability requiredHigh
- Network actions participation requiredHigh
Commercial skills
100 %High4 of 4 criteria selected · 19% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredHigh
Industry experience
92 %High4 of 4 criteria selected · 18% of the total weight
- Prior industry experience requiredHigh
- Similar experience improves performanceHigh
- Specific know-how requiredHigh
- Technical or regulated operations requiredMedium
Management and autonomy
75 %Medium4 of 4 criteria selected · 15% of the total weight
- High autonomy requiredHigh
- Daily operational decisions requiredMedium
- Daily team management requiredMedium
- KPI monitoring requiredMedium
Financial capacity
75 %Medium4 of 4 criteria selected · 15% of the total weight
- Needs financial resilienceHigh
- Minimum personal contribution requiredMedium
- Needs external financing accessMedium
- Needs safety cash bufferMedium
Local roots
75 %Medium4 of 4 criteria selected · 14% of the total weight
- Local opportunity understanding requiredHigh
- Geographic proximity is keyMedium
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
How to become a Studio Pilates Oxygène franchisee
The same path for every brand in the network.
Contact request on the platform wefranchiz.com
Visit to a studio, discovery session, meeting with the founder
Application file
profile, wellness interest, area, premises, financial capacity
Feasibility study and site approval
Signing of the franchise contract (5 years)
Initial training
10 days - Pilates techniques, Reformer, class management, studio management
Installation of equipment, studio layout
Ongoing support
new training, program updates, quality audits
Frequently asked questions about franchising
The points that most often stop a candidate, answered plainly.
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