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The Game Production

The Game Production is the Tunisian pioneer of escape rooms and immersive entertainment, founded in 2017. Thematic escape rooms, virtual reality, team building, and event animations. A concept with no direct competitors in Tunisia, with strong franchise potential.

Total investment

59 104 EUR

Minimum personal contribution

29 552 EUR

Target countries

Tunisia

Locations

1

The concept

The Game Production

The Game Production is a Tunisian brand specializing in interactive leisure experiences: escape games, virtual reality games, team building, and corporate events. An immersive and innovative concept that is expanding through franchising to offer unique adventures to individuals and groups.

Network specifics

  • Pioneer of escape rooms in Tunisia (2017), with no established direct competitors at this level
  • Comprehensive offering: thematic escape rooms, virtual reality, team building, events
  • Exclusive scenarios and construction blueprints provided by the franchisor
  • Strong natural customer loyalty and very powerful word-of-mouth in this sector
  • 10-day training included (animation, VR, safety, management)
  • 8% royalty on revenue, 5-year contract
  • Territorial exclusivity by city or area

The concept in pictures

Photos

The Game Production Photos 1
The Game Production Photos 2
The Game Production Photos 3
The Game Production Photos 4
The Game Production Photos 5
The Game Production Photos 6
The Game Production Photos 7
The Game Production Photos 8
The Game Production Photos 9

Videos

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The Game Production – Videos 1

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The Game Production – Videos 2

The story of The Game Production

Founder's Vision

The founders of The Game Production hadthe visionto transplant a global concept - the escape room - to Tunisia, which was experiencing explosive growth in developed countries. Their strong intuition: Tunisians are curious, sociable, and in search of new experiences. The escape room meets this need better than any other traditional leisure activity.

But they wanted to go much further than just a simple game in a closed room:to create a true "production" - written scenarios, constructed sets, carefully crafted effects - so that each experience is worthy of the name. Hence the name: "The Game Production".

Concept Values

• **Creativity**:original scenarios written and produced in-house, spectacular and immersive sets
• **Total immersion**:every detail is designed to transport participants to another universe
• **Adrenaline**:experiences that make your heart race and create lasting memories
• **Team cohesion**:the escape room as a powerful tool for team building and social bonding
• **Continuous innovation**:an offering that evolves to surprise regular customers

Reason for franchise development

The Game Production is developing its franchise to deploy its concept in major Tunisian cities. Each franchisee benefits from the scenarios, construction blueprints, and production expertise of the brand.

The Game Production franchise:
• Exclusive scenarios and construction blueprints for the rooms provided
• 10-day training: escape room animation, VR, safety, management
• Support in the design and construction of thematic rooms
• Territorial exclusivity by city or geographical area

Founded in 2017

Where The Game Production is looking to open

Select a country to see the regions open for development.

TunisArianaBen ArousManoubaNabeulZaghouanBizerteBéjaJendoubaLe KefSilianaSousseMonastirMahdiaSfaxKairouanKasserineSidi BouzidGabèsMédenineTataouineGafsaTozeurKébili

24 regions recorded for Tunisia.

Financial and contractual terms

Entry Fee

29 552 EUR

Minimum personal contribution

29 552 EUR

Royalties

8% of revenue

Advertising Fee

1% of revenue

Total Investment

59 104 EUR

*Excluding commercial space

Contract Duration

5 years

Average Surface

300 m2

Training

10 days

Figures are indicative and may vary depending on location and size of premises.

The profile The Game Production is looking for

How demanding the brand is on each family of criteria, and what it expects in detail.

Financial capacity

83 %High

4 of 4 criteria selected · 18% of the total weight

  • Minimum personal contribution requiredHigh
  • Needs external financing accessHigh
  • Needs financial resilienceMedium
  • Needs safety cash bufferMedium

Commercial skills

83 %High

4 of 4 criteria selected · 18% of the total weight

  • Brand promotion skills requiredHigh
  • Conversion and loyalty skills requiredHigh
  • Frequent customer interaction requiredMedium
  • Local sales actions requiredMedium

Local roots

83 %High

4 of 4 criteria selected · 18% of the total weight

  • Geographic proximity is keyHigh
  • Local opportunity understanding requiredHigh
  • Local market knowledge requiredMedium
  • Local partner network building requiredMedium

Availability and involvement

75 %Medium

4 of 4 criteria selected · 16% of the total weight

  • Network actions participation requiredHigh
  • Daily involvement requiredMedium
  • Frequent field presence requiredMedium
  • Full-time availability requiredMedium

Management and autonomy

75 %Medium

4 of 4 criteria selected · 16% of the total weight

  • High autonomy requiredHigh
  • Daily operational decisions requiredMedium
  • Daily team management requiredMedium
  • KPI monitoring requiredMedium

Industry experience

67 %Medium

4 of 4 criteria selected · 14% of the total weight

  • Prior industry experience requiredMedium
  • Similar experience improves performanceMedium
  • Specific know-how requiredMedium
  • Technical or regulated operations requiredMedium

How to become a The Game Production franchisee

The same path for every brand in the network.

  1. Contact request on the platform wefranchiz.com

  2. Visit the rooms, personal immersive experience, meet the team

  3. Application file

    profile, area, premises (minimum required surface), financial capacity

  4. Feasibility study and site approval

  5. Signing of the franchise contract (5 years)

  6. Initial training

    10 days - escape room animation, VR, safety, operational management

  7. Support in the construction and layout of the rooms

  8. Ongoing support

    new scenarios, VR updates, quality audits

Frequently asked questions about franchising

The points that most often stop a candidate, answered plainly.

What is a franchise and how does it work?

Why is it safer to start a business through franchising?

How do I know if I'm cut out for franchising?

Are there financing options available for franchisees?

How can WeFranchiz help me concretely?

What is the minimum budget to become a franchisee?

How long does it take to open a franchise?

What is the DIP (Pre-Contractual Information Document)?

Can I become a franchisee without experience in the sector?

What are the most promising franchise sectors in Africa?