The Landlord
The Landlord is the Tunisian platform for concierge services and luxury short-term property management, founded in 2019. 3 units (1 owned, 2 franchised). Airbnb management, guest reception, premium services - zero hassle for the owner.
Total investment
88 656 EUR
Minimum personal contribution
44 328 EUR
Target countries
Locations
3
The concept
The Landlord is the leading platform for concierge services and luxury short-term rentals in Tunisia. Founded in 2019 by Farouk and Sarah Ben Achour, it manages over 100 properties (villas, apartments, dars) in La Marsa, Hammamet, Sidi Bou Saïd, Djerba, and Paris. Superhost on Airbnb, 500+ verified reviews, rating of 4.8/5. The Landlord offers an all-inclusive service for property owners and is developing a franchise network to deploy its operational model throughout Tunisia.
Network specifics
- 3 active units (1 owned, 2 franchised), specializing in luxury short-term property management
- Comprehensive services: online listing, guest reception, cleaning, maintenance, owner reporting
- Optimized presence on Airbnb, Booking.com, and all major international platforms
- 15% fee on managed rental income (fully performance-based model)
- 5-day training included
- 5-year contract with territorial exclusivity by area
The concept in pictures
Photos
Videos
The Landlord – Videos 1
The Landlord – Videos 2
The Landlord – Videos 3
The Landlord – Videos 4
The story of The Landlord
Founder's Vision
The founders of The Landlord identified a specific opportunity: in Tunisia, many owners of high-end properties wanted to rent them to tourists or business travelers but lacked the time or skills to manage digital platforms, guest reception, and daily logistics.
Their vision:to be the perfect "landlord" in place of the owner - a trusted, professional manager available 24/7, who maximizes rental income while providing a memorable experience for travelers. The Landlord was born from this desire to transform a property into a revenue-generating machine, with no effort required from its owner.
Concept Values
• **Trust**:owners delegate knowing their property is in expert and reliable hands
• **Hotel Excellence**:premium service standards in every managed property
• **Technology**:a digital platform to track bookings and revenue in real-time
• **International Network**:optimized presence on Airbnb, Booking.com, and the best global platforms
• **Performance**:maximizing the owner's rental income is the primary purpose of The Landlord
Reason for franchise development
The Landlord is expanding its franchise to cover tourist areas and major cities in Tunisia. Each franchisee manages a growing portfolio of properties in their area, under the The Landlord brand.
The The Landlord franchise:
• Access to The Landlord management platform (software, tools, back-office)
• 5-day training: property management, owner and guest relations
• 15% fee on managed rental income (performance-based model)
• Territorial exclusivity by geographical area
Where The Landlord is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
7 388 EUR
Minimum personal contribution
44 328 EUR
Royalties
15% of revenue
Advertising Fee
1% of revenue
Total Investment
88 656 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
80 m2
Training
5 days
Figures are indicative and may vary depending on location and size of premises.
The profile The Landlord is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Commercial skills
100 %High4 of 4 criteria selected · 21% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredHigh
Management and autonomy
92 %High4 of 4 criteria selected · 19% of the total weight
- Daily operational decisions requiredHigh
- High autonomy requiredHigh
- KPI monitoring requiredHigh
- Daily team management requiredMedium
Local roots
83 %High4 of 4 criteria selected · 17% of the total weight
- Local opportunity understanding requiredHigh
- Local partner network building requiredHigh
- Geographic proximity is keyMedium
- Local market knowledge requiredMedium
Availability and involvement
75 %Medium4 of 4 criteria selected · 15% of the total weight
- Network actions participation requiredHigh
- Daily involvement requiredMedium
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Financial capacity
67 %Medium4 of 4 criteria selected · 14% of the total weight
- Minimum personal contribution requiredMedium
- Needs external financing accessMedium
- Needs financial resilienceMedium
- Needs safety cash bufferMedium
Industry experience
67 %Medium4 of 4 criteria selected · 14% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a The Landlord franchisee
The same path for every brand in the network.
Contact request on the platform wefranchiz.com
Meeting with the team, detailed presentation of the management model
Application file
profile, geographical area, proposed property portfolio
Approval of the area and exclusive assignment
Signing of the franchise agreement (5 years, 15% fee on managed income)
Initial training
5 days - platform, property management, guest reception, owner relations
Integration of the first properties into the portfolio, optimized online listing
Ongoing support
operational assistance, new properties, quality audits
Frequently asked questions about franchising
The points that most often stop a candidate, answered plainly.
What is a franchise and how does it work?
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