Tunisie Booking
Tunisie Booking is the leading online travel agency in Tunisia, founded in 2011 in Djerba by Khaled Rojbi. 42 points of sale (33 owned, 9 franchised). Innovative phygital model: powerful digital platform + network of nearby physical agencies.
Total investment
35 431 EUR
Minimum personal contribution
14 763 EUR
Target countries
Locations
42
The concept
Tunisiebooking.com was designed in 2011 as an online booking site for Tunisians living abroad and French customers. In 2013, Tunisie Booking launched a version dedicated to the local market, becoming one of the reference platforms for tourism and hotel booking in Tunisia, with a comprehensive offer covering accommodations, tours, and tourist services.
Network specifics
Tunisie Booking stands out with its phygital model: a strong digital presence combined with a network of physical agencies. This positioning allows capturing online customers while maintaining local, reassuring, and personalized support. The network also benefits from an already established brand, national recognition, a diverse portfolio of tourist products, and over ten years of experience in travel distribution. The agencies provide access to "web prices" while offering local support.
Key elements that make the network unique: • A recognized Tunisian brand in the travel sector • A network already deployed across several regions of the country • A model combining digital platform and physical agencies • A wide range of offerings: hotels, organized trips, plane tickets, stays abroad, Omra, and tours • A customer experience structured around advice, price, and proximity • An opportunity to enter a thriving sector related to tourism, leisure, and the mobility of Tunisians
The concept in pictures
Photos
Videos
Tunisie Booking – Videos 1
Tunisie Booking – Videos 2
The story of Tunisie Booking
Founder's Vision
Founded in 2011 by Khaled Rojbi, Tunisie Booking has established itself as one of the major references for travel in Tunisia. Initially focused on the French market, the brand has gradually expanded its activities to the Tunisian market, combining online booking with the development of physical agencies to better meet the habits of local customers.
Today, Tunisie Booking relies on a national network of 33 agencies, including 9 franchised agencies, and claims over 300,000 satisfied customers, with a reported satisfaction rate of 92% and nearly 90% customer recommendations.
The brand's DNA is based on a simple idea:to make travel more accessible, simpler, and more reliable, through a combination of technology, local proximity, customer advice, and a wide choice of tourist offers.
The vision of the late Khaled Rojbiwas to modernize travel distribution in Tunisia by creating an agency capable of connecting digital and local advice. Tunisie Booking has not only developed a booking platform; it has built a hybrid model where customers can book online but also benefit from human support in a nearby agency. This vision has allowed the brand to meet a strong need in the Tunisian market: to offer competitive prices, a wide choice of destinations, and accessible customer service, while reassuring travelers through a physical network present in several regions of the country.
Concept Values
• **Accessibility**:Tunisie Booking aims to make travel accessible to the greatest number of people, with offers tailored to different budgets and customer profiles.
• **Proximity**:the network of agencies allows for closeness to customers, advising and supporting them in their choices of stays, organized trips, plane tickets, or Omra.
• **Trust**:the brand relies on transparency, support, and customer service to reassure travelers before, during, and after their booking.
• **Innovation**:Tunisie Booking has been one of the players contributing to the digitalization of travel booking in Tunisia while maintaining a human approach through its agencies.
• **Travel Expertise**:the brand offers a wide portfolio of services: hotels in Tunisia and abroad, organized trips, plane tickets, tours, and Omra.
Reason for franchise development
Franchise development allows Tunisie Booking to accelerate its regional expansion while relying on local entrepreneurs capable of representing the brand in their city or region.
The Tunisie Booking franchise model meets three main objectives:
• Strengthen Tunisie Booking's presence throughout Tunisia
• Provide customers with closer and more human access to travel services
• Enable entrepreneurs to join an already well-known brand, with a structured concept, a digital platform, and proven industry expertise.
The launch of the franchise program was announced in 2024, alongside the Tunisia Franchise Show organized by Wefranchiz, with the goal of expanding the brand's network of franchise partners.
Where Tunisie Booking is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
0 EUR
Minimum personal contribution
14 763 EUR
Royalties
5% of revenue
Advertising Fee
1% of revenue
Total Investment
35 431 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
40 m2
Training
15 days
Figures are indicative and may vary depending on location and size of premises.
The profile Tunisie Booking is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Commercial skills
83 %High4 of 4 criteria selected · 18% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredMedium
- Local sales actions requiredMedium
Local roots
83 %High4 of 4 criteria selected · 18% of the total weight
- Geographic proximity is keyHigh
- Local opportunity understanding requiredHigh
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
Availability and involvement
75 %Medium4 of 4 criteria selected · 17% of the total weight
- Network actions participation requiredHigh
- Daily involvement requiredMedium
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Management and autonomy
75 %Medium4 of 4 criteria selected · 16% of the total weight
- High autonomy requiredHigh
- Daily operational decisions requiredMedium
- Daily team management requiredMedium
- KPI monitoring requiredMedium
Financial capacity
75 %Medium4 of 4 criteria selected · 16% of the total weight
- Minimum personal contribution requiredHigh
- Needs external financing accessHigh
- Needs financial resilienceMedium
- Needs safety cash bufferLow
Industry experience
67 %Medium4 of 4 criteria selected · 15% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a Tunisie Booking franchisee
The same path for every brand in the network.
To become a Tunisie Booking franchisee, the candidate ideally should have an entrepreneurial profile, good business sense, and a strong customer service orientation. The recommended process is as follows:
Initiate a contact request on the wefranchiz.com platform
Present their profile and desired location
Discuss with the Tunisie Booking team to understand the concept, expectations, and partnership conditions
Study the project's feasibility
location, commercial potential, investment, local market profile
Validate the application file with the brand
Sign the franchise agreement and undergo initial training
Launch the agency with the brand's support
Frequently asked questions about franchising
The points that most often stop a candidate, answered plainly.
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