Urban Dance
Urban Dance Academy is the first professional urban dance school in Tunisia, founded in 2016 by Ala Zrafi. 10 studios (7 owned, 3 franchised). Hip-hop, afro, contemporary - an academy that trains dancers, not just students.
Total investment
44 505 EUR
Minimum personal contribution
29 670 EUR
Target countries
Locations
10
The concept
Founded in 2016 by professional dancer Ala Zrafi, Urban Dance Academy is the number one reference for urban dance in Tunisia. With 6 academies in Tunis, Sfax, Sousse, and Menzah, Urban Dance trains hundreds of dancers of all ages and levels each year (hip-hop, afro, k-pop, breaking, contemporary, acro). A winner of national and international competitions, the franchise encourages personal expression, creativity, and self-improvement.
Network specifics
- 10 active studios (7 owned, 3 franchised), founded by the renowned professional Ala Zrafi
- Disciplines taught: hip-hop, afro, contemporary, dancehall, and other urban styles
- Structured educational program by discipline and age level, provided turn-key
- Dual source of recurring revenue: monthly subscriptions + holiday workshops + shows
- 5-day training included for the franchisee and coaches
- 5% royalty on revenue, 5-year contract
The concept in pictures
Photos
Videos
Urban Dance – Videos 1
Urban Dance – Videos 2
Urban Dance – Videos 3
The story of Urban Dance
Founder's Vision
Ala Zrafi, a professional dancer trained in Tunisia and internationally, founded Urban Dance Academy in 2016 with a very clear vision:to offer Tunisians a dance school on par with the best global academies.
Not just a leisure activity - a true academy, with a structured pedagogy by levels, certified teachers, and a culture of performance. His deep conviction: dance is a complete art that develops creativity, self-confidence, discipline, and a sense of community. Urban Dance Academy is the home for all those who want to fully experience dance, not just practice it.
Concept Values
• **Passion transmitted** :Ala Zrafi and his teams share their genuine love for dance in every class
• **Pedagogical excellence** :a structured methodology, teachers trained to the highest international standards
• **Strong community** :an academy that creates lasting bonds, friendships, and a shared culture
• **Performance** :students who participate in competitions and shows - not just classes
• **Inclusion** :dance for all levels, all ages, all body types, without exception
Reason for franchise development
Urban Dance Academy is expanding its franchise to extend its network in Tunisian cities that are still uncovered. The concept is clear, the pedagogy is documented, and the brand founded by Ala Zrafi enjoys strong credibility.
The Urban Dance franchise:
• Comprehensive educational program by disciplines and levels provided turn-key
• 5-day training for the franchisee and coaches
• Access to network events and shows (visibility and loyalty)
• Recurring revenues: monthly subscriptions + holiday workshops + shows
Where Urban Dance is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
7 418 EUR
Minimum personal contribution
29 670 EUR
Royalties
5% of revenue
Advertising Fee
1% of revenue
Total Investment
44 505 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
150 m2
Training
5 days
Figures are indicative and may vary depending on location and size of premises.
The profile Urban Dance is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Commercial skills
100 %High4 of 4 criteria selected · 19% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredHigh
Availability and involvement
92 %High4 of 4 criteria selected · 18% of the total weight
- Frequent field presence requiredHigh
- Full-time availability requiredHigh
- Network actions participation requiredHigh
- Daily involvement requiredMedium
Industry experience
92 %High4 of 4 criteria selected · 18% of the total weight
- Prior industry experience requiredHigh
- Similar experience improves performanceHigh
- Specific know-how requiredHigh
- Technical or regulated operations requiredMedium
Management and autonomy
75 %Medium4 of 4 criteria selected · 15% of the total weight
- High autonomy requiredHigh
- Daily operational decisions requiredMedium
- Daily team management requiredMedium
- KPI monitoring requiredMedium
Financial capacity
75 %Medium4 of 4 criteria selected · 15% of the total weight
- Needs financial resilienceHigh
- Minimum personal contribution requiredMedium
- Needs external financing accessMedium
- Needs safety cash bufferMedium
Local roots
75 %Medium4 of 4 criteria selected · 15% of the total weight
- Local opportunity understanding requiredHigh
- Geographic proximity is keyMedium
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
How to become a Urban Dance franchisee
The same path for every brand in the network.
Contact request on the wefranchiz.com platform
Visit to a studio, discovery class, meeting with Ala Zrafi or the management team
Application file
profile, interest in dance or sports, area, location, capacity
Feasibility study and site approval
Signing of the franchise agreement (5 years)
Initial training
5 days - educational program, class facilitation, academy management
Opening
local marketing launch, inaugural event (show or demo)
Ongoing support
program updates, new styles, quality audits
Frequently asked questions about franchising
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