Wafacash
Wafacash is the money transfer and proximity financial services network of the Attijariwafa Bank Group, present in Tunisia since 2005. 200 service points (10 owned, 190 franchised). An essential financial service, accessible in every Tunisian neighborhood.
Total investment
23 642 EUR
Minimum personal contribution
8 866 EUR
Target countries
Locations
4000
The concept
Wafacash is the money transfer and proximity financial services network of the Attijariwafa Bank Group, one of the leading banking groups in Africa. Present in several North and West African countries, Wafacash enables individuals to send and receive money quickly, pay bills, and access basic financial services through a network of franchised agencies.
Network specifics
- 200 service points in Tunisia (10 owned, 190 franchised), national coverage
- Attijariwafa Bank Group (the leading pan-African bank) supporting and guaranteeing the brand
- Services: national/international transfers, bill payments, top-ups, currency exchange, Western Union
- Management software provided and maintained by Wafacash (included in the contract)
- 10-day training included
- Commission-based model on transactions (no fixed fee on revenue)
- 5-year contract with territorial exclusivity by area
The concept in pictures
Photos
Videos
Wafacash – Videos 1
Wafacash – Videos 2
Wafacash – Videos 3
The story of Wafacash
Founder's Vision
Wafacash was established in Tunisia in 2005 with the mission of the Attijariwafa Bank Group: to provide access to basic financial services to the largest number of people, particularly those without access to the traditional banking system.
In a country where a significant portion of the population remains unbanked, Wafacash is a concrete response to financial exclusion. Each service point is a local counter - simple, fast, and accessible on foot in every neighborhood.Their vision:that no one is excluded from essential financial services, regardless of their income level or place of residence.
Concept Values
• **Accessibility**:financial services available in every neighborhood, no bank account required
• **Simplicity**:quick operations, with minimal paperwork, in just a few minutes
• **Trust**:the backing of the Attijariwafa Bank Group, the leading pan-African bank
• **Proximity**:200 points in Tunisia and 3,800 internationally - always a point near you
• **Reliability**:secure transactions, processed in real-time, guaranteed by a reputable banking group
Reason for franchise development
Wafacash is developing exclusively through franchising in Tunisia. The network of 190 active franchisees already covers most of the territory. New openings continuously strengthen the national network in areas that are still underrepresented.
The Wafacash franchise:
• Management software provided and maintained by Wafacash
• 10-day training: operations, software, regulatory compliance, customer relations
• Cash supply through the Attijariwafa banking network
• Commission-based model on each transaction (revenue proportional to activity)
Where Wafacash is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
0 EUR
Minimum personal contribution
8 866 EUR
Royalties
0% of revenue
Advertising Fee
1% of revenue
Total Investment
23 642 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
40 m2
Training
10 days
Figures are indicative and may vary depending on location and size of premises.
The profile Wafacash is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Commercial skills
100 %High4 of 4 criteria selected · 19% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredHigh
Availability and involvement
92 %High4 of 4 criteria selected · 18% of the total weight
- Frequent field presence requiredHigh
- Full-time availability requiredHigh
- Network actions participation requiredHigh
- Daily involvement requiredMedium
Industry experience
92 %High4 of 4 criteria selected · 18% of the total weight
- Prior industry experience requiredHigh
- Similar experience improves performanceHigh
- Specific know-how requiredHigh
- Technical or regulated operations requiredMedium
Management and autonomy
75 %Medium4 of 4 criteria selected · 15% of the total weight
- High autonomy requiredHigh
- Daily operational decisions requiredMedium
- Daily team management requiredMedium
- KPI monitoring requiredMedium
Financial capacity
75 %Medium4 of 4 criteria selected · 15% of the total weight
- Needs financial resilienceHigh
- Minimum personal contribution requiredMedium
- Needs external financing accessMedium
- Needs safety cash bufferMedium
Local roots
75 %Medium4 of 4 criteria selected · 15% of the total weight
- Local opportunity understanding requiredHigh
- Geographic proximity is keyMedium
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
How to become a Wafacash franchisee
The same path for every brand in the network.
Contact request on the wefranchiz.com platform
Presentation of services and commission model
Application file
profile, commercial premises, area, financial capacity
Verification of regulatory compliance and approval of premises
Signing of the franchise contract (5 years)
Initial training
10 days - software, operations, compliance, customer relations
Opening
software installation, initial cash provision, commissioning
Ongoing support
software updates, compliance audits, continuous training
Frequently asked questions about franchising
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