Z'animo
Z'animo is the leading pet store in Tunisia, founded in 2011. 26 points of sale (1 owned, 25 franchised). Food, accessories, care, aquariums - expert advice for all pets. Voted Customer Service of the Year 2026.
Total investment
59 340 EUR
Minimum personal contribution
44 505 EUR
Target countries
Locations
26
The concept
Founded in 2011, Z'animo is a Tunisian brand specializing in products and accessories for pets. Through its products and advice, Z'animo makes life easier for pet owners and their animals. The franchise is looking for spaces starting from 100 m² with a double façade, in high-traffic locations.
Network specifics
- 26 points of sale (1 owned, 25 franchised) — the largest national pet store network in Tunisia
- Complete range: food, accessories, toys, care, hygiene, aquatics
- Shared purchasing center for the entire network (competitive prices, guaranteed quality)
- 5-day training included in the franchise package
- Standardized visual identity, signage provided
- Strong and sustainable market growth (increasing pet ownership)
- 5-year contract with territorial exclusivity
The concept in pictures
Photos
Videos
Z'animo – Videos 1
The story of Z'animo
Founder's Vision
The founders of Z'animo noticed that pet owners in Tunisia lacked a serious specialized store to turn to. Animals were often poorly fed or cared for due to the lack of suitable products that were easily accessible.
Their vision:to create the professional pet store that Tunisian animals deserve — with quality products, informed advice, and a trained team to answer all pet owners' questions. Z'animo was born from a love of animals and the belief that this market finally deserved a serious, structured, and reliable player.
Concept Values
• **Passion**:a brand founded and managed by true animal lovers
• **Expertise**:trained teams to advise on nutrition, health, and behavior
• **Quality**:products selected for their real suitability to the needs of each species
• **Proximity**:26 points of sale to be accessible in every major Tunisian city
• **Trust**:a lasting relationship built with thousands of families since 2011
Reason for franchise development
Z'animo has developed its network of 25 franchisees in 14 years, proving that the franchise model is perfectly suited to the pet store sector. The franchisee benefits from a growing market, an established brand, and a shared supply center.
The Z'animo franchise:
• Shared purchasing center: complete range of products at negotiated prices for the entire network
• 5-day training: pets, food, care, store management
• Territorial exclusivity by geographical area
• Standardized visual identity and signage provided
Where Z'animo is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
0 EUR
Minimum personal contribution
44 505 EUR
Royalties
0% of revenue
Advertising Fee
1% of revenue
Total Investment
59 340 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
60 m2
Training
5 days
Figures are indicative and may vary depending on location and size of premises.
The profile Z'animo is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Financial capacity
83 %High4 of 4 criteria selected · 18% of the total weight
- Minimum personal contribution requiredHigh
- Needs external financing accessHigh
- Needs financial resilienceMedium
- Needs safety cash bufferMedium
Commercial skills
83 %High4 of 4 criteria selected · 18% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredMedium
- Local sales actions requiredMedium
Local roots
83 %High4 of 4 criteria selected · 18% of the total weight
- Geographic proximity is keyHigh
- Local opportunity understanding requiredHigh
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
Availability and involvement
75 %Medium4 of 4 criteria selected · 16% of the total weight
- Network actions participation requiredHigh
- Daily involvement requiredMedium
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Management and autonomy
75 %Medium4 of 4 criteria selected · 16% of the total weight
- High autonomy requiredHigh
- Daily operational decisions requiredMedium
- Daily team management requiredMedium
- KPI monitoring requiredMedium
Industry experience
67 %Medium4 of 4 criteria selected · 14% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a Z'animo franchisee
The same path for every brand in the network.
Contact request on the platform wefranchiz.com
Visit to a store in the network, meeting with management
Application file
profile, geographical area, premises, financial capacity
Feasibility study and site approval
Signing of the franchise agreement (5 years)
Initial training
5 days - animals, food, care, merchandising, store management
Opening
initial stock via the central supply, installation of signage
Ongoing support
central restocking, new ranges, quality audits
Frequently asked questions about franchising
The points that most often stop a candidate, answered plainly.
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