ZEN
ZEN is the number 1 brand of Tunisian ready-to-wear for the whole family, founded in 1970 by the ZOUARI family in Sfax. 35 stores (30 in Tunisia, 5 internationally). Women's, men's, and children's collections - a trusted brand that spans generations.
Total investment
59 104 EUR
Minimum personal contribution
44 328 EUR
Target countries
Locations
35
The concept
The story of ZEN Group began in 1970 when the ZOUARI Family ventured into tailoring in Sfax. Becoming a leading ready-to-wear brand in the Tunisian market in 2003, ZEN masters its entire value chain - from design to manufacturing to distribution - through its subsidiaries MAHATEX, SJSS (PINELLA brand), and NFPS. ZEN aims to be the number 1 ready-to-wear brand in Tunisia, a positive and distinctive competitor for the whole family.
Network specifics
- Leading brand of Tunisian ready-to-wear since 1970, founded by the ZOUARI family in Sfax
- 35 stores (30 in Tunisia, 5 internationally), strong national presence
- Seasonal collections for women, men, and children — continuous renewal
- Accessible mid-range positioning, strong multigenerational loyalty
- 10-day training included (retail, merchandising, customer service, management)
- Centralized collections and standardized visual identity provided
- 5-year contract with territorial exclusivity
The concept in pictures
Photos
The story of ZEN
Founder's Vision
The story of ZEN began in 1970 when the ZOUARI family started artisanal tailoring in Sfax. What began as a family workshop has, over more than 50 years of work and passion, become the first Tunisian ready-to-wear brand for the whole family.
The founding vision has remained intact:to dress Tunisian families in quality clothing, at prices they can afford, with a style that makes them proud. ZEN is a brand that has grown with its customers - and it is this emotional closeness, passed down from generation to generation, that explains its longevity and unique customer loyalty.
Concept Values
• **Family Heritage**:55 years of history, a brand that has accompanied several generations of Tunisian families
• **Sustainable Quality**:clothing designed to last, with carefully selected materials
• **Accessibility**:fair prices so that the whole family can dress elegantly and stylishly
• **Trendy**:collections renewed each season, in line with adapted international trends
• **Tunisian Pride**:a national brand that customers are proud of and remain loyal to
Reason for franchise development
ZEN is preparing its franchise rollout to cover Tunisian cities that are still underserved and accelerate its international expansion. The brand is a powerful commercial asset: customers know it, trust it, and return to it.
The ZEN franchise offers:
• Access to renewed seasonal collections (exclusive to franchisees)
• 10-day training: fashion retail, merchandising, customer service, store management
• Strong, standardized visual identity provided
• Guaranteed territorial exclusivity
Where ZEN is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
0 EUR
Minimum personal contribution
44 328 EUR
Royalties
0% of revenue
Advertising Fee
1% of revenue
Total Investment
59 104 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
150 m2
Training
10 days
Figures are indicative and may vary depending on location and size of premises.
The profile ZEN is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Commercial skills
83 %High4 of 4 criteria selected · 18% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredMedium
- Local sales actions requiredMedium
Local roots
83 %High4 of 4 criteria selected · 18% of the total weight
- Geographic proximity is keyHigh
- Local opportunity understanding requiredHigh
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
Availability and involvement
75 %Medium4 of 4 criteria selected · 17% of the total weight
- Network actions participation requiredHigh
- Daily involvement requiredMedium
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Management and autonomy
75 %Medium4 of 4 criteria selected · 16% of the total weight
- High autonomy requiredHigh
- Daily operational decisions requiredMedium
- Daily team management requiredMedium
- KPI monitoring requiredMedium
Financial capacity
75 %Medium4 of 4 criteria selected · 16% of the total weight
- Minimum personal contribution requiredHigh
- Needs external financing accessHigh
- Needs financial resilienceMedium
- Needs safety cash bufferLow
Industry experience
67 %Medium4 of 4 criteria selected · 15% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a ZEN franchisee
The same path for every brand in the network.
Contact request on the platform wefranchiz.com
Visit to a ZEN store, meeting with the franchise team
Application file
profile, geographical area, premises (size and location), capacity
Feasibility study and site approval
Signing of the franchise contract (5 years)
Initial training
10 days - fashion merchandising, customer service, ZEN store management
Opening
delivery of the initial collection, setup in ZEN colors
Ongoing support
seasonal deliveries, new collections, quality audits, network challenges
Frequently asked questions about franchising
The points that most often stop a candidate, answered plainly.
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